Straight Talk Special Issue: Life Sciences & Healthcare - 38

Designing for innovation

Fortunately, I've learned a few things about the
relationship between innovation and corporate
culture over the past two decades, which I think
is making our progress toward that goal
somewhat easier.
Before I joined HMHS (the parent of Thryve and
a unit of Highmark, a Pittsburgh company that
specializes in supporting Blue Cross Blue Shield
plans), I spent close to 15 years at Xerox, a
company with a remarkable track record of
innovation. Innovation was injected into our
DNA at Xerox: when I was Chief Technology
Officer there, we thought about innovation
every day - we patented about 50 inventions a
year - and about how to use those new ideas to
drive differentiation.
When HMHS selected me to launch a captive
offshore center for them in India in 2016, I
thought about the advantage we gained with an
innovation-focused culture at Xerox. I decided I
wanted to combine the best of what I'd seen
there (and in the U.S. work culture in general)
and what I was seeing in India.
To incorporate Xerox's emphasis on innovation,
Thryve has developed our 3Is program, a
framework we call Ideation Incremental
Innovation. Through the 3Is, we challenge
people to look at their jobs and keep asking, Is
there a way I can do this better? For example, we
had a worker who was asked to do a repetitive
task that involved cutting and pasting data on
an Excel spreadsheet. Now this engineer asked,
Why am I doing this manually when I could write
an Excel macro that could take over this whole
task?
The person spent three weeks creating that
macro, testing it, and using it, and by the end of
the third week, that daily chore took a few
seconds instead of several hours.
Two years later, the 3Is program has yielded
more than 350 ideas submitted and more than
150 implemented, resulting in over $1 million in
cost savings and cost avoidance. Some ideas
have saved as little as 40 hours of a person's
time, while others have saved the company as
much as half a million dollars.

38

"I wanted to combine the
best of what I'd seen in
the U.S. and what I was
seeing in India."

We reward people for driving these kinds of
innovations in several ways. One of the most
important is that everyone who walks into our
offices sees a wall where we showcase photos of
our ideators with descriptions of what they have
done and the cost savings their concepts have
generated.

Promoting education

I also wanted our culture to offer scope to one of
the strengths I see in India: the hunger for
learning and self-improvement that many young
Indian professionals have today. We didn't have
the luxury of offering training stateside because
of the cost, but here in India, we can deliver a
course for a fraction of the cost, which helps
create a culture of continuous learning and
growing.
This cost differential made it possible for us to
give our employees a true long-term career path
managed
through
our
Learning
and
Development organization, called "BrandU."
Monday through Friday people work - they do
their day-to-day tasks - and Saturday becomes
an optional learning and development day.
People understand that the company is giving
them all the tools in the toolbox. They tell
themselves, if I don't step up and invest in
myself, I can't really blame the organization for
not investing in me.
Most of our people are engineers in their late 20s
who like to solve problems, want to develop
their skill sets, and are eager to grow. I believe
the program has helped us attract and retain this
particularly motivated workforce



Straight Talk Special Issue: Life Sciences & Healthcare

Table of Contents for the Digital Edition of Straight Talk Special Issue: Life Sciences & Healthcare

Contents
Straight Talk Special Issue: Life Sciences & Healthcare - Cover1
Straight Talk Special Issue: Life Sciences & Healthcare - Cover2
Straight Talk Special Issue: Life Sciences & Healthcare - 1
Straight Talk Special Issue: Life Sciences & Healthcare - Contents
Straight Talk Special Issue: Life Sciences & Healthcare - 3
Straight Talk Special Issue: Life Sciences & Healthcare - 4
Straight Talk Special Issue: Life Sciences & Healthcare - 5
Straight Talk Special Issue: Life Sciences & Healthcare - 6
Straight Talk Special Issue: Life Sciences & Healthcare - 7
Straight Talk Special Issue: Life Sciences & Healthcare - 8
Straight Talk Special Issue: Life Sciences & Healthcare - 9
Straight Talk Special Issue: Life Sciences & Healthcare - 10
Straight Talk Special Issue: Life Sciences & Healthcare - 11
Straight Talk Special Issue: Life Sciences & Healthcare - 12
Straight Talk Special Issue: Life Sciences & Healthcare - 13
Straight Talk Special Issue: Life Sciences & Healthcare - 14
Straight Talk Special Issue: Life Sciences & Healthcare - 15
Straight Talk Special Issue: Life Sciences & Healthcare - 16
Straight Talk Special Issue: Life Sciences & Healthcare - 17
Straight Talk Special Issue: Life Sciences & Healthcare - 18
Straight Talk Special Issue: Life Sciences & Healthcare - 19
Straight Talk Special Issue: Life Sciences & Healthcare - 20
Straight Talk Special Issue: Life Sciences & Healthcare - 21
Straight Talk Special Issue: Life Sciences & Healthcare - 22
Straight Talk Special Issue: Life Sciences & Healthcare - 23
Straight Talk Special Issue: Life Sciences & Healthcare - 24
Straight Talk Special Issue: Life Sciences & Healthcare - 25
Straight Talk Special Issue: Life Sciences & Healthcare - 26
Straight Talk Special Issue: Life Sciences & Healthcare - 27
Straight Talk Special Issue: Life Sciences & Healthcare - 28
Straight Talk Special Issue: Life Sciences & Healthcare - 29
Straight Talk Special Issue: Life Sciences & Healthcare - 30
Straight Talk Special Issue: Life Sciences & Healthcare - 31
Straight Talk Special Issue: Life Sciences & Healthcare - 32
Straight Talk Special Issue: Life Sciences & Healthcare - 33
Straight Talk Special Issue: Life Sciences & Healthcare - 34
Straight Talk Special Issue: Life Sciences & Healthcare - 35
Straight Talk Special Issue: Life Sciences & Healthcare - 36
Straight Talk Special Issue: Life Sciences & Healthcare - 37
Straight Talk Special Issue: Life Sciences & Healthcare - 38
Straight Talk Special Issue: Life Sciences & Healthcare - 39
Straight Talk Special Issue: Life Sciences & Healthcare - 40
Straight Talk Special Issue: Life Sciences & Healthcare - 41
Straight Talk Special Issue: Life Sciences & Healthcare - 42
Straight Talk Special Issue: Life Sciences & Healthcare - 43
Straight Talk Special Issue: Life Sciences & Healthcare - 44
Straight Talk Special Issue: Life Sciences & Healthcare - Cover3
Straight Talk Special Issue: Life Sciences & Healthcare - Cover4
https://magazine.straighttalkonline.com/hi_tech
https://magazine.straighttalkonline.com/issue12
https://magazine.straighttalkonline.com/assetheavy2020
https://magazine.straighttalkonline.com/lifesciencesandhealthcare2019
https://magazine.straighttalkonline.com/womenintech2
https://magazine.straighttalkonline.com/financialservices2019/
https://magazine.straighttalkonline.com/issue11
https://magazine.straighttalkonline.com/issue10
https://magazine.straighttalkonline.com/issue9
https://magazine.straighttalkonline.com/womeninit
https://magazine.straighttalkonline.com/financialservices
https://magazine.straighttalkonline.com/issue8
https://magazine.straighttalkonline.com/issue7
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https://magazine.straighttalkonline.com/issue5
https://magazine.straighttalkonline.com/issue4
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https://magazine.straighttalkonline.com/issue2
https://magazine.straighttalkonline.com/issue1
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