CIO Straight Talk - Issue 7 - 85

85

to drive that transformation,
to identify the innovation
needed to drive the change, to
build governance. The Chief
Digital Officer is becoming
more common in organizations,
whether that is the actual title
or not.
The best digital transformation
is built on a very strong
technology backbone - a very
strong platform of operational
and customer information. You
may need to rework your back
office. You may need
to rework your platform
to enable that truly stellar
customer experience.
Then you need very
strong governance to steer
your platform - and your
organization - in the right
direction. An important thing
to remember about digital

governance is that great IT leaders
already know how to do this. Great
marketing leaders don't always
understand this.
Why is that?
Because it's a natural role for
CIOs to play. Governance across
the organization is something that
IT has learned over decades, and
it is something that the rest of the
business doesn't always have much
experience with. It's an opportunity
for CIOs to add to the conversation
and show that they have a
role to play.
Let me put it this way:
governance in digital is just as
essential as it is in IT, but it's
now a broader thing. It's about
the transformation of the whole
business. Governance needs to
be aimed at the right level of

This allowed salespeople to change from order
takers to relationship builders.
The unification laid the foundation for other
changes. Executives shifted their attention
to operations and concluded that automated
factories were better than those staffed with
people. The factories had been difficult to
staff and had high turnover, leading to quality
problems. Today, Asian Paints is building large
factories that have virtually nobody in them.
At the same time, though, the company is
creating jobs in new areas. Executives realized
that services are a huge opportunity for India's
busy middle class. Today, Asian Paints can
sell you a painted wall, not just a can of paint.

Technology
is something
that can't be
left to the CIO
anymore.

Moving into services helped the company
ensure that its products were applied properly,
thereby enhancing customer satisfaction.
It also helped the firm to get closer to end
consumers that it didn't have contact
with before.
What started as a unification exercise
turned into a transformation of the company's
relationships with retailers. It led to operational
changes in the manufacture and distribution
of the product, which in turn led to services
that brought the company closer to its end
customers. It even enabled global expansion;
the company is now in 17 countries around
the world.



CIO Straight Talk - Issue 7

Table of Contents for the Digital Edition of CIO Straight Talk - Issue 7

Contents
CIO Straight Talk - Issue 7 - Cover1
CIO Straight Talk - Issue 7 - Contents
CIO Straight Talk - Issue 7 - 1
CIO Straight Talk - Issue 7 - 2
CIO Straight Talk - Issue 7 - 3
CIO Straight Talk - Issue 7 - 4
CIO Straight Talk - Issue 7 - 5
CIO Straight Talk - Issue 7 - 6
CIO Straight Talk - Issue 7 - 7
CIO Straight Talk - Issue 7 - 8
CIO Straight Talk - Issue 7 - 9
CIO Straight Talk - Issue 7 - 10
CIO Straight Talk - Issue 7 - 11
CIO Straight Talk - Issue 7 - 12
CIO Straight Talk - Issue 7 - 13
CIO Straight Talk - Issue 7 - 14
CIO Straight Talk - Issue 7 - 15
CIO Straight Talk - Issue 7 - 16
CIO Straight Talk - Issue 7 - 17
CIO Straight Talk - Issue 7 - 18
CIO Straight Talk - Issue 7 - 19
CIO Straight Talk - Issue 7 - 20
CIO Straight Talk - Issue 7 - 21
CIO Straight Talk - Issue 7 - 22
CIO Straight Talk - Issue 7 - 23
CIO Straight Talk - Issue 7 - 24
CIO Straight Talk - Issue 7 - 25
CIO Straight Talk - Issue 7 - 26
CIO Straight Talk - Issue 7 - 27
CIO Straight Talk - Issue 7 - 28
CIO Straight Talk - Issue 7 - 29
CIO Straight Talk - Issue 7 - 30
CIO Straight Talk - Issue 7 - 31
CIO Straight Talk - Issue 7 - 32
CIO Straight Talk - Issue 7 - 33
CIO Straight Talk - Issue 7 - 34
CIO Straight Talk - Issue 7 - 35
CIO Straight Talk - Issue 7 - 36
CIO Straight Talk - Issue 7 - 37
CIO Straight Talk - Issue 7 - 38
CIO Straight Talk - Issue 7 - 39
CIO Straight Talk - Issue 7 - 40
CIO Straight Talk - Issue 7 - 41
CIO Straight Talk - Issue 7 - 42
CIO Straight Talk - Issue 7 - 43
CIO Straight Talk - Issue 7 - 44
CIO Straight Talk - Issue 7 - 45
CIO Straight Talk - Issue 7 - 46
CIO Straight Talk - Issue 7 - 47
CIO Straight Talk - Issue 7 - 48
CIO Straight Talk - Issue 7 - 49
CIO Straight Talk - Issue 7 - 50
CIO Straight Talk - Issue 7 - 51
CIO Straight Talk - Issue 7 - 52
CIO Straight Talk - Issue 7 - 53
CIO Straight Talk - Issue 7 - 54
CIO Straight Talk - Issue 7 - 55
CIO Straight Talk - Issue 7 - 56
CIO Straight Talk - Issue 7 - 57
CIO Straight Talk - Issue 7 - 58
CIO Straight Talk - Issue 7 - 59
CIO Straight Talk - Issue 7 - 60
CIO Straight Talk - Issue 7 - 61
CIO Straight Talk - Issue 7 - 62
CIO Straight Talk - Issue 7 - 63
CIO Straight Talk - Issue 7 - 64
CIO Straight Talk - Issue 7 - 65
CIO Straight Talk - Issue 7 - 66
CIO Straight Talk - Issue 7 - 67
CIO Straight Talk - Issue 7 - 68
CIO Straight Talk - Issue 7 - 69
CIO Straight Talk - Issue 7 - 70
CIO Straight Talk - Issue 7 - 71
CIO Straight Talk - Issue 7 - 72
CIO Straight Talk - Issue 7 - 73
CIO Straight Talk - Issue 7 - 74
CIO Straight Talk - Issue 7 - 75
CIO Straight Talk - Issue 7 - 76
CIO Straight Talk - Issue 7 - 77
CIO Straight Talk - Issue 7 - 78
CIO Straight Talk - Issue 7 - 79
CIO Straight Talk - Issue 7 - 80
CIO Straight Talk - Issue 7 - 81
CIO Straight Talk - Issue 7 - 82
CIO Straight Talk - Issue 7 - 83
CIO Straight Talk - Issue 7 - 84
CIO Straight Talk - Issue 7 - 85
CIO Straight Talk - Issue 7 - 86
CIO Straight Talk - Issue 7 - Cover3
CIO Straight Talk - Issue 7 - Cover4
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