CIO Straight Talk - Issue 7 - 82

82

So you found some digital
success stories among the large
incumbents you studied?
What we found was that a lot of
companies were doing things;
very few companies were
doing things well. However, the
Digital Masters - companies
such as Caesars Entertainment,
Nike, Asian Paints, Codelco,
and Burberry - are in a variety
of industries and geographic
regions. They are getting more
value from technology and
they're using it in various ways
to transform their organizations.
The big difference between
Digital Masters and other
companies is that they excel
in two important dimensions
of capability. They have
exceptional digital capability
in their customer experience,
operations, and business models.
Even more importantly, they
have created the leadership
capability - vision, engagement,
and governance - to
drive transformation.
You talk about vision. Why does
that matter?
The research has shown me,
very clearly, how important it
is to have a strong vision for
the transformation that you're
driving. Nike doesn't want to be
a company that sells you things
you wear. It wants to be part of
your life. Boeing doesn't want to
sell you airplanes. It wants to be
the center of the digital airline.

Burberry didn't want to be a
chain of stores selling fashion to
wealthy older people. It wants
to serve the millennial customer
in whatever way and at whatever
time and in whatever channel
that customer wants to work.
These visions are extremely
important because everybody
in your company has a mental
picture of how the company
works. If you want to transform
the company, you need to start
by helping people see how
the company will be different.
You need to change that
mental picture. Engaging your
employees around a new vision
- what it is and how they fit in -that is a great starting point for
driving transformation forward.
For CIOs, this presents a
tremendous opportunity - and
also a requirement - to think
beyond technology, to think how
your company can be different
in our digital world, and help the
senior leadership team develop
that vision of where you're
going to go.

They don't
think, "Hey,
let's put mobile
into customer
experiences."
They say, "How
can we get as
close as possible
to customers,
wherever
they want us,
whenever they
want us?"



CIO Straight Talk - Issue 7

Table of Contents for the Digital Edition of CIO Straight Talk - Issue 7

Contents
CIO Straight Talk - Issue 7 - Cover1
CIO Straight Talk - Issue 7 - Contents
CIO Straight Talk - Issue 7 - 1
CIO Straight Talk - Issue 7 - 2
CIO Straight Talk - Issue 7 - 3
CIO Straight Talk - Issue 7 - 4
CIO Straight Talk - Issue 7 - 5
CIO Straight Talk - Issue 7 - 6
CIO Straight Talk - Issue 7 - 7
CIO Straight Talk - Issue 7 - 8
CIO Straight Talk - Issue 7 - 9
CIO Straight Talk - Issue 7 - 10
CIO Straight Talk - Issue 7 - 11
CIO Straight Talk - Issue 7 - 12
CIO Straight Talk - Issue 7 - 13
CIO Straight Talk - Issue 7 - 14
CIO Straight Talk - Issue 7 - 15
CIO Straight Talk - Issue 7 - 16
CIO Straight Talk - Issue 7 - 17
CIO Straight Talk - Issue 7 - 18
CIO Straight Talk - Issue 7 - 19
CIO Straight Talk - Issue 7 - 20
CIO Straight Talk - Issue 7 - 21
CIO Straight Talk - Issue 7 - 22
CIO Straight Talk - Issue 7 - 23
CIO Straight Talk - Issue 7 - 24
CIO Straight Talk - Issue 7 - 25
CIO Straight Talk - Issue 7 - 26
CIO Straight Talk - Issue 7 - 27
CIO Straight Talk - Issue 7 - 28
CIO Straight Talk - Issue 7 - 29
CIO Straight Talk - Issue 7 - 30
CIO Straight Talk - Issue 7 - 31
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CIO Straight Talk - Issue 7 - 33
CIO Straight Talk - Issue 7 - 34
CIO Straight Talk - Issue 7 - 35
CIO Straight Talk - Issue 7 - 36
CIO Straight Talk - Issue 7 - 37
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CIO Straight Talk - Issue 7 - 40
CIO Straight Talk - Issue 7 - 41
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CIO Straight Talk - Issue 7 - 46
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CIO Straight Talk - Issue 7 - 49
CIO Straight Talk - Issue 7 - 50
CIO Straight Talk - Issue 7 - 51
CIO Straight Talk - Issue 7 - 52
CIO Straight Talk - Issue 7 - 53
CIO Straight Talk - Issue 7 - 54
CIO Straight Talk - Issue 7 - 55
CIO Straight Talk - Issue 7 - 56
CIO Straight Talk - Issue 7 - 57
CIO Straight Talk - Issue 7 - 58
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CIO Straight Talk - Issue 7 - 60
CIO Straight Talk - Issue 7 - 61
CIO Straight Talk - Issue 7 - 62
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CIO Straight Talk - Issue 7 - 65
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CIO Straight Talk - Issue 7 - 67
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CIO Straight Talk - Issue 7 - 69
CIO Straight Talk - Issue 7 - 70
CIO Straight Talk - Issue 7 - 71
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CIO Straight Talk - Issue 7 - 73
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CIO Straight Talk - Issue 7 - 75
CIO Straight Talk - Issue 7 - 76
CIO Straight Talk - Issue 7 - 77
CIO Straight Talk - Issue 7 - 78
CIO Straight Talk - Issue 7 - 79
CIO Straight Talk - Issue 7 - 80
CIO Straight Talk - Issue 7 - 81
CIO Straight Talk - Issue 7 - 82
CIO Straight Talk - Issue 7 - 83
CIO Straight Talk - Issue 7 - 84
CIO Straight Talk - Issue 7 - 85
CIO Straight Talk - Issue 7 - 86
CIO Straight Talk - Issue 7 - Cover3
CIO Straight Talk - Issue 7 - Cover4
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https://magazine.straighttalkonline.com/assetheavy2020
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https://magazine.straighttalkonline.com/financialservices2019/
https://magazine.straighttalkonline.com/issue11
https://magazine.straighttalkonline.com/issue10
https://magazine.straighttalkonline.com/issue9
https://magazine.straighttalkonline.com/womeninit
https://magazine.straighttalkonline.com/financialservices
https://magazine.straighttalkonline.com/issue8
https://magazine.straighttalkonline.com/issue7
https://magazine.straighttalkonline.com/issue6
https://magazine.straighttalkonline.com/issue5
https://magazine.straighttalkonline.com/issue4
https://magazine.straighttalkonline.com/issue3
https://magazine.straighttalkonline.com/issue2
https://magazine.straighttalkonline.com/issue1
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