CIO Straight Talk - Issue 7 - 81

81

How did you go about studying
companies that are "leading digital"?
We didn't go out and look for
companies that we knew were
Digital Masters. We started
with companies that were big,
at least $1 billion in annual
revenue, and well-managed.
We wanted to see what they
were doing with technology,
as opposed to what the borndigital companies, the Amazons
and the Googles of the world,
were doing. We chose not to

traditional companies that are
using digital really well. Another
surprise was just the broad
diversity of exciting things
that are happening in these
less-than-exciting businesses,
things that really transform the
way that they're working with
customers and transform the
way that they're working internally.
The last surprise would be the
level to which the board room
and the senior executive team
have woken up to technology
questions. They understand that

We wanted to see what they were doing with technology, as
opposed to what the born-digital companies, the Amazons
and the Googles of the world, were doing.
focus on born-digital companies
because executives in large
companies often say, "Yes, I
understand that Google does it
that way. It'll never work for us."
What we found was that there
are large companies around the
world who may not be doing
it the Google way but who are
doing great things with digital.
Perhaps the biggest surprise
was that every industry we
studied, whether a technology
industry or a financial services
industry or even paint
manufacturing, already had
digital masters in it. These are
not digital companies; they're

they need to be smarter about
technology. They were willing
to spend time with me, as a
researcher, to talk through it; it
was that important for them. In
the past, it was really hard not
only for a researcher but for a
CIO to get the attention of the
rest of the senior team on these
technology issues.

BIG THINKING



CIO Straight Talk - Issue 7

Table of Contents for the Digital Edition of CIO Straight Talk - Issue 7

Contents
CIO Straight Talk - Issue 7 - Cover1
CIO Straight Talk - Issue 7 - Contents
CIO Straight Talk - Issue 7 - 1
CIO Straight Talk - Issue 7 - 2
CIO Straight Talk - Issue 7 - 3
CIO Straight Talk - Issue 7 - 4
CIO Straight Talk - Issue 7 - 5
CIO Straight Talk - Issue 7 - 6
CIO Straight Talk - Issue 7 - 7
CIO Straight Talk - Issue 7 - 8
CIO Straight Talk - Issue 7 - 9
CIO Straight Talk - Issue 7 - 10
CIO Straight Talk - Issue 7 - 11
CIO Straight Talk - Issue 7 - 12
CIO Straight Talk - Issue 7 - 13
CIO Straight Talk - Issue 7 - 14
CIO Straight Talk - Issue 7 - 15
CIO Straight Talk - Issue 7 - 16
CIO Straight Talk - Issue 7 - 17
CIO Straight Talk - Issue 7 - 18
CIO Straight Talk - Issue 7 - 19
CIO Straight Talk - Issue 7 - 20
CIO Straight Talk - Issue 7 - 21
CIO Straight Talk - Issue 7 - 22
CIO Straight Talk - Issue 7 - 23
CIO Straight Talk - Issue 7 - 24
CIO Straight Talk - Issue 7 - 25
CIO Straight Talk - Issue 7 - 26
CIO Straight Talk - Issue 7 - 27
CIO Straight Talk - Issue 7 - 28
CIO Straight Talk - Issue 7 - 29
CIO Straight Talk - Issue 7 - 30
CIO Straight Talk - Issue 7 - 31
CIO Straight Talk - Issue 7 - 32
CIO Straight Talk - Issue 7 - 33
CIO Straight Talk - Issue 7 - 34
CIO Straight Talk - Issue 7 - 35
CIO Straight Talk - Issue 7 - 36
CIO Straight Talk - Issue 7 - 37
CIO Straight Talk - Issue 7 - 38
CIO Straight Talk - Issue 7 - 39
CIO Straight Talk - Issue 7 - 40
CIO Straight Talk - Issue 7 - 41
CIO Straight Talk - Issue 7 - 42
CIO Straight Talk - Issue 7 - 43
CIO Straight Talk - Issue 7 - 44
CIO Straight Talk - Issue 7 - 45
CIO Straight Talk - Issue 7 - 46
CIO Straight Talk - Issue 7 - 47
CIO Straight Talk - Issue 7 - 48
CIO Straight Talk - Issue 7 - 49
CIO Straight Talk - Issue 7 - 50
CIO Straight Talk - Issue 7 - 51
CIO Straight Talk - Issue 7 - 52
CIO Straight Talk - Issue 7 - 53
CIO Straight Talk - Issue 7 - 54
CIO Straight Talk - Issue 7 - 55
CIO Straight Talk - Issue 7 - 56
CIO Straight Talk - Issue 7 - 57
CIO Straight Talk - Issue 7 - 58
CIO Straight Talk - Issue 7 - 59
CIO Straight Talk - Issue 7 - 60
CIO Straight Talk - Issue 7 - 61
CIO Straight Talk - Issue 7 - 62
CIO Straight Talk - Issue 7 - 63
CIO Straight Talk - Issue 7 - 64
CIO Straight Talk - Issue 7 - 65
CIO Straight Talk - Issue 7 - 66
CIO Straight Talk - Issue 7 - 67
CIO Straight Talk - Issue 7 - 68
CIO Straight Talk - Issue 7 - 69
CIO Straight Talk - Issue 7 - 70
CIO Straight Talk - Issue 7 - 71
CIO Straight Talk - Issue 7 - 72
CIO Straight Talk - Issue 7 - 73
CIO Straight Talk - Issue 7 - 74
CIO Straight Talk - Issue 7 - 75
CIO Straight Talk - Issue 7 - 76
CIO Straight Talk - Issue 7 - 77
CIO Straight Talk - Issue 7 - 78
CIO Straight Talk - Issue 7 - 79
CIO Straight Talk - Issue 7 - 80
CIO Straight Talk - Issue 7 - 81
CIO Straight Talk - Issue 7 - 82
CIO Straight Talk - Issue 7 - 83
CIO Straight Talk - Issue 7 - 84
CIO Straight Talk - Issue 7 - 85
CIO Straight Talk - Issue 7 - 86
CIO Straight Talk - Issue 7 - Cover3
CIO Straight Talk - Issue 7 - Cover4
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