CIO Straight Talk - Issue 7 - 80

80

"Digital Masters excel
at two essential capabilities.
They build digital capabilities
by rethinking and improving
their business processes, their
customer engagements, and
their business models. They
also build strong leadership
capabilities to envision and
drive transformation," writes
George Westerman in his
latest book, Leading Digital:
Turning Technology into
Business Transformation.
The book, co-authored with
Didier Bonnet and Andrew
McAfee, grew out of a study
of more than 400 large global
firms in traditional industries,
from manufacturing to
pharmaceuticals. The authors'
research was designed to,
in effect, sequence the DNA
of what Westerman and his
coauthors call Digital Masters
by studying the patterns
underlying successful digital
transformations.
Westerman is a Principal
Research Scientist with the
MIT Sloan Initiative on the
Digital Economy, where
his research portfolio and
teaching focus on digital
technology leadership and
innovation. His previous books
include The Real Business
of IT: How CIOs Create and
Communicate Value, and
IT Risk: Turning Business
Threats into Competitive
Advantage, both co-authored
with Richard Hunter. The Real

Business School. Earlier, he
gained more than 13 years
of experience in product
development and technology
management roles.
In the following edited
conversation with CIO
Straight Talk Editor Paul
Hemp and Associate
Editor Venumadhav Pandit,
Westerman describes
some of the attributes of
companies that have
undergone a successful
digital transformation.

Business of IT, which CIO Insight
magazine named the best ITbusiness book of 2009, showed
CIOs how to change IT's role from
that of order taker to strategic
partner by taking charge of the
value conversation. IT Risk, one
of CIO Insight's ten best books
of 2007, showed CIOs how they
can use risk concepts to
change the nature of the IT/
Business conversation.
Westerman is a member of
the Board of Directors of the
Technology Business Management
Council, Co-Chairman of the MIT
Sloan CIO Leadership Awards,
and faculty director of the MIT
Sloan course "Essential IT for
Non-IT Executives." Prior to
joining the MIT Sloan School of
Management in 2002, George
earned a doctorate from Harvard



CIO Straight Talk - Issue 7

Table of Contents for the Digital Edition of CIO Straight Talk - Issue 7

Contents
CIO Straight Talk - Issue 7 - Cover1
CIO Straight Talk - Issue 7 - Contents
CIO Straight Talk - Issue 7 - 1
CIO Straight Talk - Issue 7 - 2
CIO Straight Talk - Issue 7 - 3
CIO Straight Talk - Issue 7 - 4
CIO Straight Talk - Issue 7 - 5
CIO Straight Talk - Issue 7 - 6
CIO Straight Talk - Issue 7 - 7
CIO Straight Talk - Issue 7 - 8
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CIO Straight Talk - Issue 7 - Cover3
CIO Straight Talk - Issue 7 - Cover4
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