33 THE TAKEAWAYS: * Digital initiatives that allow employees to collaborate in real time across business units and time zones can foster the kind of bottom-up innovation that generates significant value for the company and customers. * Financial rewards and peer recognition can generate the collaboration that lead to innovative solutions. But the opportunity to expand one's knowledge base also is an incentive. * Making mobile devices the primary distribution channel for the apps that employees use in their daily work boosts employee effectiveness, increases organizational agility, and 2011 speeds decision making. Jean-Baptiste Michel, et al., publish "Quantitative Analysis of Culture Using Millions of Digitized Books" in Science. Using a corpus of digitized texts containing about 4% of all books ever printed, they investigate linguistic and cultural phenomena that were reflected in the English language between 1800 and 2000, calling their field of study "culturomics."