26 THE TAKEAWAYS: * Evolving from a company that makes hardware into a sophisticated service provider requires a change in the IT function-from a primary focus on technology and operations to becoming much more business focused. * A digital transformation of the enterprise requires the CIO to become an evangelist of sorts, selling the needed changes to both the IT area and the organization at large. * Combining data generated by your products with additional information like service history allows you to be The number of photos preserved on film annually peaks at 85 billion. 2001 2000 proactive about maintenance. The Electronic Product Code (EPC) is defined at MIT, as a replacement for the Universal Product Code (UPC or "bar code").