CIO Straight Talk - Issue 7 - 23

23

Transformation at
the Core of
Your Business
Digital capabilities can do more than change the way
you do business. They can change the business itself.

There is not an IT leader in the world today

anymore. They're more or less the same across

who isn't focused on digital transformation

brands-they may even be made at the same

in one form or another. Here at Vestas, we

factory. The differentiator today is the software

are in the midst of a singularly fundamental

and service that the vendor provides with

change - using digital technologies to

that hardware.

transform our very business model and value

That has meant that IT needs to be much

proposition. We are evolving from a company

less technologically and operationally

that makes very sophisticated hardware

focused and much more business focused

(the wind turbines that we have sold and

- even when the company's business model

installed in more than 70 countries) into a

remains unchanged. You still need to deliver

sophisticated service provider.

administrative IT tasks, but you must also
step in with your experience and competency

A PARALLEL TRANSFORMATION

to help lead the business in what is a more
customer-oriented space. And that means

In some ways, our transformation at Vestas

changing the nature of the IT function,

parallels the change that has occurred in the

ensuring that it has the people, processes, and

IT industry in recent decades.

technology that work in lock-step with

When I started in IT, everyone had to
buy supercomputers. They were sold by

the business.
We have had to carry out such changes

just a couple of companies. And they were

while continuing to support a business in high-

marketed based on their capabilities-CPUs,

growth mode. Now we're looking at changing

performance, and availability, for example.

the very nature of that business.

Production of analog cameras, soon to be replaced by
digital cameras, peaks at almost 40 million.

1998

1998

Today, you hardly think about the servers

The conversion from analog to digital
television broadcasting begins in the U.K. and
the U.S.



CIO Straight Talk - Issue 7

Table of Contents for the Digital Edition of CIO Straight Talk - Issue 7

Contents
CIO Straight Talk - Issue 7 - Cover1
CIO Straight Talk - Issue 7 - Contents
CIO Straight Talk - Issue 7 - 1
CIO Straight Talk - Issue 7 - 2
CIO Straight Talk - Issue 7 - 3
CIO Straight Talk - Issue 7 - 4
CIO Straight Talk - Issue 7 - 5
CIO Straight Talk - Issue 7 - 6
CIO Straight Talk - Issue 7 - 7
CIO Straight Talk - Issue 7 - 8
CIO Straight Talk - Issue 7 - 9
CIO Straight Talk - Issue 7 - 10
CIO Straight Talk - Issue 7 - 11
CIO Straight Talk - Issue 7 - 12
CIO Straight Talk - Issue 7 - 13
CIO Straight Talk - Issue 7 - 14
CIO Straight Talk - Issue 7 - 15
CIO Straight Talk - Issue 7 - 16
CIO Straight Talk - Issue 7 - 17
CIO Straight Talk - Issue 7 - 18
CIO Straight Talk - Issue 7 - 19
CIO Straight Talk - Issue 7 - 20
CIO Straight Talk - Issue 7 - 21
CIO Straight Talk - Issue 7 - 22
CIO Straight Talk - Issue 7 - 23
CIO Straight Talk - Issue 7 - 24
CIO Straight Talk - Issue 7 - 25
CIO Straight Talk - Issue 7 - 26
CIO Straight Talk - Issue 7 - 27
CIO Straight Talk - Issue 7 - 28
CIO Straight Talk - Issue 7 - 29
CIO Straight Talk - Issue 7 - 30
CIO Straight Talk - Issue 7 - 31
CIO Straight Talk - Issue 7 - 32
CIO Straight Talk - Issue 7 - 33
CIO Straight Talk - Issue 7 - 34
CIO Straight Talk - Issue 7 - 35
CIO Straight Talk - Issue 7 - 36
CIO Straight Talk - Issue 7 - 37
CIO Straight Talk - Issue 7 - 38
CIO Straight Talk - Issue 7 - 39
CIO Straight Talk - Issue 7 - 40
CIO Straight Talk - Issue 7 - 41
CIO Straight Talk - Issue 7 - 42
CIO Straight Talk - Issue 7 - 43
CIO Straight Talk - Issue 7 - 44
CIO Straight Talk - Issue 7 - 45
CIO Straight Talk - Issue 7 - 46
CIO Straight Talk - Issue 7 - 47
CIO Straight Talk - Issue 7 - 48
CIO Straight Talk - Issue 7 - 49
CIO Straight Talk - Issue 7 - 50
CIO Straight Talk - Issue 7 - 51
CIO Straight Talk - Issue 7 - 52
CIO Straight Talk - Issue 7 - 53
CIO Straight Talk - Issue 7 - 54
CIO Straight Talk - Issue 7 - 55
CIO Straight Talk - Issue 7 - 56
CIO Straight Talk - Issue 7 - 57
CIO Straight Talk - Issue 7 - 58
CIO Straight Talk - Issue 7 - 59
CIO Straight Talk - Issue 7 - 60
CIO Straight Talk - Issue 7 - 61
CIO Straight Talk - Issue 7 - 62
CIO Straight Talk - Issue 7 - 63
CIO Straight Talk - Issue 7 - 64
CIO Straight Talk - Issue 7 - 65
CIO Straight Talk - Issue 7 - 66
CIO Straight Talk - Issue 7 - 67
CIO Straight Talk - Issue 7 - 68
CIO Straight Talk - Issue 7 - 69
CIO Straight Talk - Issue 7 - 70
CIO Straight Talk - Issue 7 - 71
CIO Straight Talk - Issue 7 - 72
CIO Straight Talk - Issue 7 - 73
CIO Straight Talk - Issue 7 - 74
CIO Straight Talk - Issue 7 - 75
CIO Straight Talk - Issue 7 - 76
CIO Straight Talk - Issue 7 - 77
CIO Straight Talk - Issue 7 - 78
CIO Straight Talk - Issue 7 - 79
CIO Straight Talk - Issue 7 - 80
CIO Straight Talk - Issue 7 - 81
CIO Straight Talk - Issue 7 - 82
CIO Straight Talk - Issue 7 - 83
CIO Straight Talk - Issue 7 - 84
CIO Straight Talk - Issue 7 - 85
CIO Straight Talk - Issue 7 - 86
CIO Straight Talk - Issue 7 - Cover3
CIO Straight Talk - Issue 7 - Cover4
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