CIO Straight Talk - Issue 12 - 59

Navigating
the gaming ecosystem
A second set of external challenges involves changes in the gaming ecosystem. Many
lottery directors are looking to learn more about open architecture, with the goal of
being able to integrate multiple system or component providers rather than being
limited to only the product suite of a single provider. While seemingly positive for the
business, it introduces greater complexity to system providers with SLAs for uptime
and security. To that end, IGT systems today have an open architecture and standard
APIs allowing the integration of 3rd party systems. It is a new era in gaming and the
ability to reach more players with new and exciting content across a
multitude of platforms requires this level of flexibility while not
losing sight of transaction security, system performance
and player privacy.
Takeaways
* Getting an intimate picture of your customers' buying
patterns creates business value by enabling you to
provide more value to your customers.
* As you carefully monitor changes in your customers'
preferences and behavior, don't miss the fact that who
the customer is may be changing.
59

CIO Straight Talk - Issue 12

Table of Contents for the Digital Edition of CIO Straight Talk - Issue 12

Contents
CIO Straight Talk - Issue 12 - Cover1
CIO Straight Talk - Issue 12 - Cover2
CIO Straight Talk - Issue 12 - 1
CIO Straight Talk - Issue 12 - Contents
CIO Straight Talk - Issue 12 - 3
CIO Straight Talk - Issue 12 - 4
CIO Straight Talk - Issue 12 - 5
CIO Straight Talk - Issue 12 - 6
CIO Straight Talk - Issue 12 - 7
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CIO Straight Talk - Issue 12 - 11
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CIO Straight Talk - Issue 12 - Cover3
CIO Straight Talk - Issue 12 - Cover4
https://magazine.straighttalkonline.com/hi_tech
https://magazine.straighttalkonline.com/issue12
https://magazine.straighttalkonline.com/assetheavy2020
https://magazine.straighttalkonline.com/lifesciencesandhealthcare2019
https://magazine.straighttalkonline.com/womenintech2
https://magazine.straighttalkonline.com/financialservices2019/
https://magazine.straighttalkonline.com/issue11
https://magazine.straighttalkonline.com/issue10
https://magazine.straighttalkonline.com/issue9
https://magazine.straighttalkonline.com/womeninit
https://magazine.straighttalkonline.com/financialservices
https://magazine.straighttalkonline.com/issue8
https://magazine.straighttalkonline.com/issue7
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https://magazine.straighttalkonline.com/issue5
https://magazine.straighttalkonline.com/issue4
https://magazine.straighttalkonline.com/issue3
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https://magazine.straighttalkonline.com/issue1
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