CIO Straight Talk - Issue 12 - 58

Who will the gamblers be?
We're also trying to get to know our next
generation of players. This is a challenge,
as we are trying to figure out both who they
are and how to create an enjoyable gaming
experience online for people who are
spending greater amounts of time on
their mobile devices.
Gaming in the virtual world is a different dynamic
than in a casino. In the casino, where you sit down
and put your drink and coin purse to the side, you've
dedicated yourself to spending some amount of time
on a machine. Online, on the other hand, it's one click and
you're off to another machine - or gone altogether. This is why
one focus of gaming analytics is on how long players spend on a screen,
or thinking about a bet before they place one.
My personal feeling is that the future of lottery and gaming is social.
I think that virtual reality will play a part in the future of gaming, too.
We have some products out there today for casinos that offer a 3-D
experience when you're in front of a machine. Rather than pressing
a button or a roller ball or touching a screen, you're actually virtually
moving things around in the air. We are also testing some products
where you actually put on a VR headset. I've played a couple of those
games, and it's a whole new and immersive experience.
58

CIO Straight Talk - Issue 12

Table of Contents for the Digital Edition of CIO Straight Talk - Issue 12

Contents
CIO Straight Talk - Issue 12 - Cover1
CIO Straight Talk - Issue 12 - Cover2
CIO Straight Talk - Issue 12 - 1
CIO Straight Talk - Issue 12 - Contents
CIO Straight Talk - Issue 12 - 3
CIO Straight Talk - Issue 12 - 4
CIO Straight Talk - Issue 12 - 5
CIO Straight Talk - Issue 12 - 6
CIO Straight Talk - Issue 12 - 7
CIO Straight Talk - Issue 12 - 8
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CIO Straight Talk - Issue 12 - 11
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CIO Straight Talk - Issue 12 - Cover3
CIO Straight Talk - Issue 12 - Cover4
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