Who will the gamblers be? We're also trying to get to know our next generation of players. This is a challenge, as we are trying to figure out both who they are and how to create an enjoyable gaming experience online for people who are spending greater amounts of time on their mobile devices. Gaming in the virtual world is a different dynamic than in a casino. In the casino, where you sit down and put your drink and coin purse to the side, you've dedicated yourself to spending some amount of time on a machine. Online, on the other hand, it's one click and you're off to another machine - or gone altogether. This is why one focus of gaming analytics is on how long players spend on a screen, or thinking about a bet before they place one. My personal feeling is that the future of lottery and gaming is social. I think that virtual reality will play a part in the future of gaming, too. We have some products out there today for casinos that offer a 3-D experience when you're in front of a machine. Rather than pressing a button or a roller ball or touching a screen, you're actually virtually moving things around in the air. We are also testing some products where you actually put on a VR headset. I've played a couple of those games, and it's a whole new and immersive experience. 58