CIO Straight Talk - Issue 12 - 57

In casinos around the world, property managers
want to understand what their players are doing:
what games they are playing real time, how they
are performing, where they are on the casino
floors. In a casino, when a player sits down at
a table to play a hand, they will generally swipe
their loyalty card identifying who they are, the
game they are playing and their position on the
floor so that the property knows exactly where
they are and how they are doing. If they are on
a hot streak, the management can see that and
offer congratulations by granting, for example, a
free stay or a free dinner, maybe at a restaurant
known as a player's favorite based on
previous purchases.
" The traditional
organizational
pyramid is actually
upside down: my
team members are
not here to support
me; I'm here to
support them. "
Now, however, our efforts to get to know the
customer are going much deeper than that.
There is research that has tracked where players
are focusing their eyes on any given monitor or
screen. That helps us to understand what is most
attractive to them. Is it a color, is it a burst, is it
the size of the play field, or is it where we have
ads running? Now we're using such insights to
create new and exciting games better tailored
to the demand.
57

CIO Straight Talk - Issue 12

Table of Contents for the Digital Edition of CIO Straight Talk - Issue 12

Contents
CIO Straight Talk - Issue 12 - Cover1
CIO Straight Talk - Issue 12 - Cover2
CIO Straight Talk - Issue 12 - 1
CIO Straight Talk - Issue 12 - Contents
CIO Straight Talk - Issue 12 - 3
CIO Straight Talk - Issue 12 - 4
CIO Straight Talk - Issue 12 - 5
CIO Straight Talk - Issue 12 - 6
CIO Straight Talk - Issue 12 - 7
CIO Straight Talk - Issue 12 - 8
CIO Straight Talk - Issue 12 - 9
CIO Straight Talk - Issue 12 - 10
CIO Straight Talk - Issue 12 - 11
CIO Straight Talk - Issue 12 - 12
CIO Straight Talk - Issue 12 - 13
CIO Straight Talk - Issue 12 - 14
CIO Straight Talk - Issue 12 - 15
CIO Straight Talk - Issue 12 - 16
CIO Straight Talk - Issue 12 - 17
CIO Straight Talk - Issue 12 - 18
CIO Straight Talk - Issue 12 - 19
CIO Straight Talk - Issue 12 - 20
CIO Straight Talk - Issue 12 - 21
CIO Straight Talk - Issue 12 - 22
CIO Straight Talk - Issue 12 - 23
CIO Straight Talk - Issue 12 - 24
CIO Straight Talk - Issue 12 - 25
CIO Straight Talk - Issue 12 - 26
CIO Straight Talk - Issue 12 - 27
CIO Straight Talk - Issue 12 - 28
CIO Straight Talk - Issue 12 - 29
CIO Straight Talk - Issue 12 - 30
CIO Straight Talk - Issue 12 - 31
CIO Straight Talk - Issue 12 - 32
CIO Straight Talk - Issue 12 - 33
CIO Straight Talk - Issue 12 - 34
CIO Straight Talk - Issue 12 - 35
CIO Straight Talk - Issue 12 - 36
CIO Straight Talk - Issue 12 - 37
CIO Straight Talk - Issue 12 - 38
CIO Straight Talk - Issue 12 - 39
CIO Straight Talk - Issue 12 - 40
CIO Straight Talk - Issue 12 - 41
CIO Straight Talk - Issue 12 - 42
CIO Straight Talk - Issue 12 - 43
CIO Straight Talk - Issue 12 - 44
CIO Straight Talk - Issue 12 - 45
CIO Straight Talk - Issue 12 - 46
CIO Straight Talk - Issue 12 - 47
CIO Straight Talk - Issue 12 - 48
CIO Straight Talk - Issue 12 - 49
CIO Straight Talk - Issue 12 - 50
CIO Straight Talk - Issue 12 - 51
CIO Straight Talk - Issue 12 - 52
CIO Straight Talk - Issue 12 - 53
CIO Straight Talk - Issue 12 - 54
CIO Straight Talk - Issue 12 - 55
CIO Straight Talk - Issue 12 - 56
CIO Straight Talk - Issue 12 - 57
CIO Straight Talk - Issue 12 - 58
CIO Straight Talk - Issue 12 - 59
CIO Straight Talk - Issue 12 - 60
CIO Straight Talk - Issue 12 - 61
CIO Straight Talk - Issue 12 - 62
CIO Straight Talk - Issue 12 - 63
CIO Straight Talk - Issue 12 - 64
CIO Straight Talk - Issue 12 - 65
CIO Straight Talk - Issue 12 - 66
CIO Straight Talk - Issue 12 - 67
CIO Straight Talk - Issue 12 - 68
CIO Straight Talk - Issue 12 - 69
CIO Straight Talk - Issue 12 - 70
CIO Straight Talk - Issue 12 - 71
CIO Straight Talk - Issue 12 - 72
CIO Straight Talk - Issue 12 - 73
CIO Straight Talk - Issue 12 - 74
CIO Straight Talk - Issue 12 - 75
CIO Straight Talk - Issue 12 - 76
CIO Straight Talk - Issue 12 - 77
CIO Straight Talk - Issue 12 - Cover3
CIO Straight Talk - Issue 12 - Cover4
https://magazine.straighttalkonline.com/hi_tech
https://magazine.straighttalkonline.com/issue12
https://magazine.straighttalkonline.com/assetheavy2020
https://magazine.straighttalkonline.com/lifesciencesandhealthcare2019
https://magazine.straighttalkonline.com/womenintech2
https://magazine.straighttalkonline.com/financialservices2019/
https://magazine.straighttalkonline.com/issue11
https://magazine.straighttalkonline.com/issue10
https://magazine.straighttalkonline.com/issue9
https://magazine.straighttalkonline.com/womeninit
https://magazine.straighttalkonline.com/financialservices
https://magazine.straighttalkonline.com/issue8
https://magazine.straighttalkonline.com/issue7
https://magazine.straighttalkonline.com/issue6
https://magazine.straighttalkonline.com/issue5
https://magazine.straighttalkonline.com/issue4
https://magazine.straighttalkonline.com/issue3
https://magazine.straighttalkonline.com/issue2
https://magazine.straighttalkonline.com/issue1
https://www.nxtbookmedia.com