CIO Straight Talk - Issue 12 - 27

The CTO of London's transportation
system solved a 150-year-old farecollection
problem by introducing
contactless payments.
Our development of contactless payments
didn't begin with the technology, it began
with a question: Why do we have to sell
tickets? Why is it that transit agencies sell
tickets and Starbucks doesn't?
The origin of selling tickets for public
transportation goes back to the middle
of the 19th century. Before then, fares
were collected in cash. You would board
your coach, pay the conductor, and that
was the end of it. The problem with cash
collection was not so much user fare
evasion. The bigger problem was that a
lot of the money was getting pocketed by
the conductor and the driver, which
threatened the viability of the
transport system.
27

CIO Straight Talk - Issue 12

Table of Contents for the Digital Edition of CIO Straight Talk - Issue 12

Contents
CIO Straight Talk - Issue 12 - Cover1
CIO Straight Talk - Issue 12 - Cover2
CIO Straight Talk - Issue 12 - 1
CIO Straight Talk - Issue 12 - Contents
CIO Straight Talk - Issue 12 - 3
CIO Straight Talk - Issue 12 - 4
CIO Straight Talk - Issue 12 - 5
CIO Straight Talk - Issue 12 - 6
CIO Straight Talk - Issue 12 - 7
CIO Straight Talk - Issue 12 - 8
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CIO Straight Talk - Issue 12 - 10
CIO Straight Talk - Issue 12 - 11
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CIO Straight Talk - Issue 12 - 26
CIO Straight Talk - Issue 12 - 27
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CIO Straight Talk - Issue 12 - 77
CIO Straight Talk - Issue 12 - Cover3
CIO Straight Talk - Issue 12 - Cover4
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