CIO Straight Talk - Hi-Tech Special Issue - 58

move the needle for the company? If we
cannot answer these questions, we need
to go back to the drawing board and
think harder.
Once those two main questions are
answered, I ask the final question: why
are things not working? Typically, this
shows me where different teams are not
aligned. Maybe what the engineering
team is working on is very different
from what the customer wants, and in
the process, the customer's needs get
lost in translation. Or it could be that the
engineering team doesn't have the right
resources or the right capabilities. Either
way, we are now at a point where we
can come up with an actual, workable
solution.
COVID-related
demand
Lately, most of the supply chain
challenges are due to change in demand
mix and supply disruptions. We are the
world leader in analog chip design. Our
chips power a wide range of industrial,
consumer, data center and mobile
applications, including healthcare
wearables.
The COVID-19 pandemic has driven
tremendous demand for cloud
computing data center infrastructure,
which powers applications such as
online meetings on the platforms of
companies like Google, Zoom, and
Amazon. It has also spiked the demand
for medical equipment. And this has
translated into increased demand for
our chips in certain industry in the face
of pandemic. This has helped offset
weakness in certain other industries
such as automotive.
Pandemic-related demand from B2B
companies is increasing too, because
engineers are exploring more innovative
ways to do their designs. They are
looking for more software and online
tools such as models and simulators.
Generally, I start by asking two
questions: what problem does
the customer want to solve? ...
and [second], is this the right
problem to solve?
58

CIO Straight Talk - Hi-Tech Special Issue

Table of Contents for the Digital Edition of CIO Straight Talk - Hi-Tech Special Issue

Contents
CIO Straight Talk - Hi-Tech Special Issue - Cover1
CIO Straight Talk - Hi-Tech Special Issue - Cover2
CIO Straight Talk - Hi-Tech Special Issue - 3
CIO Straight Talk - Hi-Tech Special Issue - Contents
CIO Straight Talk - Hi-Tech Special Issue - 5
CIO Straight Talk - Hi-Tech Special Issue - 6
CIO Straight Talk - Hi-Tech Special Issue - 7
CIO Straight Talk - Hi-Tech Special Issue - 8
CIO Straight Talk - Hi-Tech Special Issue - 9
CIO Straight Talk - Hi-Tech Special Issue - 10
CIO Straight Talk - Hi-Tech Special Issue - 11
CIO Straight Talk - Hi-Tech Special Issue - 12
CIO Straight Talk - Hi-Tech Special Issue - 13
CIO Straight Talk - Hi-Tech Special Issue - 14
CIO Straight Talk - Hi-Tech Special Issue - 15
CIO Straight Talk - Hi-Tech Special Issue - 16
CIO Straight Talk - Hi-Tech Special Issue - 17
CIO Straight Talk - Hi-Tech Special Issue - 18
CIO Straight Talk - Hi-Tech Special Issue - 19
CIO Straight Talk - Hi-Tech Special Issue - 20
CIO Straight Talk - Hi-Tech Special Issue - 21
CIO Straight Talk - Hi-Tech Special Issue - 22
CIO Straight Talk - Hi-Tech Special Issue - 23
CIO Straight Talk - Hi-Tech Special Issue - 24
CIO Straight Talk - Hi-Tech Special Issue - 25
CIO Straight Talk - Hi-Tech Special Issue - 26
CIO Straight Talk - Hi-Tech Special Issue - 27
CIO Straight Talk - Hi-Tech Special Issue - 28
CIO Straight Talk - Hi-Tech Special Issue - 29
CIO Straight Talk - Hi-Tech Special Issue - 30
CIO Straight Talk - Hi-Tech Special Issue - 31
CIO Straight Talk - Hi-Tech Special Issue - 32
CIO Straight Talk - Hi-Tech Special Issue - 33
CIO Straight Talk - Hi-Tech Special Issue - 34
CIO Straight Talk - Hi-Tech Special Issue - 35
CIO Straight Talk - Hi-Tech Special Issue - 36
CIO Straight Talk - Hi-Tech Special Issue - 37
CIO Straight Talk - Hi-Tech Special Issue - 38
CIO Straight Talk - Hi-Tech Special Issue - 39
CIO Straight Talk - Hi-Tech Special Issue - 40
CIO Straight Talk - Hi-Tech Special Issue - 41
CIO Straight Talk - Hi-Tech Special Issue - 42
CIO Straight Talk - Hi-Tech Special Issue - 43
CIO Straight Talk - Hi-Tech Special Issue - 44
CIO Straight Talk - Hi-Tech Special Issue - 45
CIO Straight Talk - Hi-Tech Special Issue - 46
CIO Straight Talk - Hi-Tech Special Issue - 47
CIO Straight Talk - Hi-Tech Special Issue - 48
CIO Straight Talk - Hi-Tech Special Issue - 49
CIO Straight Talk - Hi-Tech Special Issue - 50
CIO Straight Talk - Hi-Tech Special Issue - 51
CIO Straight Talk - Hi-Tech Special Issue - 52
CIO Straight Talk - Hi-Tech Special Issue - 53
CIO Straight Talk - Hi-Tech Special Issue - 54
CIO Straight Talk - Hi-Tech Special Issue - 55
CIO Straight Talk - Hi-Tech Special Issue - 56
CIO Straight Talk - Hi-Tech Special Issue - 57
CIO Straight Talk - Hi-Tech Special Issue - 58
CIO Straight Talk - Hi-Tech Special Issue - 59
CIO Straight Talk - Hi-Tech Special Issue - 60
CIO Straight Talk - Hi-Tech Special Issue - 61
CIO Straight Talk - Hi-Tech Special Issue - 62
CIO Straight Talk - Hi-Tech Special Issue - 63
CIO Straight Talk - Hi-Tech Special Issue - 64
CIO Straight Talk - Hi-Tech Special Issue - 65
CIO Straight Talk - Hi-Tech Special Issue - 66
CIO Straight Talk - Hi-Tech Special Issue - 67
CIO Straight Talk - Hi-Tech Special Issue - 68
CIO Straight Talk - Hi-Tech Special Issue - 69
CIO Straight Talk - Hi-Tech Special Issue - 70
CIO Straight Talk - Hi-Tech Special Issue - Cover3
CIO Straight Talk - Hi-Tech Special Issue - Cover4
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