CIO Straight Talk - Hi-Tech Special Issue - 15

Adapting our culture was another
challenge. We had already been a fastgrowing
B2B company but now we were
also a fast-growing B2C company-and
we had to find a way to meet both sets
of customers' demands at once, not to
mention the needs of 'prosumers'-all
the small business people, therapists,
and instructors who were suddenly
making their living over Zoom.
As the use cases of Zoom expanded
from business meetings to personal
meetings-what you might call
the consumerization of videoconferencing-as
people around the
world began celebrating weddings
and graduations on Zoom, we had to
quickly focus on improving our security
and privacy to make it more foolproof.
For example, we never thought our
users would share meeting IDs or
meeting links on social media without
a password! In a business environment
that simply isn't done.
What we learned
If you ever have the good, if scary,
luck of working at a company where
demand suddenly takes off, you have
to do a number of things right to keep
the acceleration from ripping your
company apart. Here are five insights
we gained from our experience that
I think would be relevant to other
organizations with aspirations to scale
big and fast - if not the entire business,
then some aspect of it.
1. Think big - and do so in advance.
To grow this quickly, you need to have
already laid the groundwork. That means
anticipating
rapid
growth,
designing
for scale - for 100x where you are now.
You never know when you'll need these
capabilities, but when you do, you'll need
them very quickly. On a personal level as
a business leader, you need to look for
" tours of duty " within the company, so
that if the business needs you to jump in
and help in a different role or capacity,
you'll be ready.
2. Keep your customers happy. When
demand is growing exponentially, it's
tempting to let customer satisfaction
be a lower priority. But that's a mistake.
Throughout Spring 2020, our CEO kept
hammering away at the idea that we
had to stay focused on what customers
needed. One thing they didn't need was
having to choose between a frictionless
and secure platform and experience.
Developers sometimes make a tradeoff
between ease of use and safety.
These days, particularly in a consumer
environment, you need both.
15

CIO Straight Talk - Hi-Tech Special Issue

Table of Contents for the Digital Edition of CIO Straight Talk - Hi-Tech Special Issue

Contents
CIO Straight Talk - Hi-Tech Special Issue - Cover1
CIO Straight Talk - Hi-Tech Special Issue - Cover2
CIO Straight Talk - Hi-Tech Special Issue - 3
CIO Straight Talk - Hi-Tech Special Issue - Contents
CIO Straight Talk - Hi-Tech Special Issue - 5
CIO Straight Talk - Hi-Tech Special Issue - 6
CIO Straight Talk - Hi-Tech Special Issue - 7
CIO Straight Talk - Hi-Tech Special Issue - 8
CIO Straight Talk - Hi-Tech Special Issue - 9
CIO Straight Talk - Hi-Tech Special Issue - 10
CIO Straight Talk - Hi-Tech Special Issue - 11
CIO Straight Talk - Hi-Tech Special Issue - 12
CIO Straight Talk - Hi-Tech Special Issue - 13
CIO Straight Talk - Hi-Tech Special Issue - 14
CIO Straight Talk - Hi-Tech Special Issue - 15
CIO Straight Talk - Hi-Tech Special Issue - 16
CIO Straight Talk - Hi-Tech Special Issue - 17
CIO Straight Talk - Hi-Tech Special Issue - 18
CIO Straight Talk - Hi-Tech Special Issue - 19
CIO Straight Talk - Hi-Tech Special Issue - 20
CIO Straight Talk - Hi-Tech Special Issue - 21
CIO Straight Talk - Hi-Tech Special Issue - 22
CIO Straight Talk - Hi-Tech Special Issue - 23
CIO Straight Talk - Hi-Tech Special Issue - 24
CIO Straight Talk - Hi-Tech Special Issue - 25
CIO Straight Talk - Hi-Tech Special Issue - 26
CIO Straight Talk - Hi-Tech Special Issue - 27
CIO Straight Talk - Hi-Tech Special Issue - 28
CIO Straight Talk - Hi-Tech Special Issue - 29
CIO Straight Talk - Hi-Tech Special Issue - 30
CIO Straight Talk - Hi-Tech Special Issue - 31
CIO Straight Talk - Hi-Tech Special Issue - 32
CIO Straight Talk - Hi-Tech Special Issue - 33
CIO Straight Talk - Hi-Tech Special Issue - 34
CIO Straight Talk - Hi-Tech Special Issue - 35
CIO Straight Talk - Hi-Tech Special Issue - 36
CIO Straight Talk - Hi-Tech Special Issue - 37
CIO Straight Talk - Hi-Tech Special Issue - 38
CIO Straight Talk - Hi-Tech Special Issue - 39
CIO Straight Talk - Hi-Tech Special Issue - 40
CIO Straight Talk - Hi-Tech Special Issue - 41
CIO Straight Talk - Hi-Tech Special Issue - 42
CIO Straight Talk - Hi-Tech Special Issue - 43
CIO Straight Talk - Hi-Tech Special Issue - 44
CIO Straight Talk - Hi-Tech Special Issue - 45
CIO Straight Talk - Hi-Tech Special Issue - 46
CIO Straight Talk - Hi-Tech Special Issue - 47
CIO Straight Talk - Hi-Tech Special Issue - 48
CIO Straight Talk - Hi-Tech Special Issue - 49
CIO Straight Talk - Hi-Tech Special Issue - 50
CIO Straight Talk - Hi-Tech Special Issue - 51
CIO Straight Talk - Hi-Tech Special Issue - 52
CIO Straight Talk - Hi-Tech Special Issue - 53
CIO Straight Talk - Hi-Tech Special Issue - 54
CIO Straight Talk - Hi-Tech Special Issue - 55
CIO Straight Talk - Hi-Tech Special Issue - 56
CIO Straight Talk - Hi-Tech Special Issue - 57
CIO Straight Talk - Hi-Tech Special Issue - 58
CIO Straight Talk - Hi-Tech Special Issue - 59
CIO Straight Talk - Hi-Tech Special Issue - 60
CIO Straight Talk - Hi-Tech Special Issue - 61
CIO Straight Talk - Hi-Tech Special Issue - 62
CIO Straight Talk - Hi-Tech Special Issue - 63
CIO Straight Talk - Hi-Tech Special Issue - 64
CIO Straight Talk - Hi-Tech Special Issue - 65
CIO Straight Talk - Hi-Tech Special Issue - 66
CIO Straight Talk - Hi-Tech Special Issue - 67
CIO Straight Talk - Hi-Tech Special Issue - 68
CIO Straight Talk - Hi-Tech Special Issue - 69
CIO Straight Talk - Hi-Tech Special Issue - 70
CIO Straight Talk - Hi-Tech Special Issue - Cover3
CIO Straight Talk - Hi-Tech Special Issue - Cover4
https://magazine.straighttalkonline.com/hi_tech
https://magazine.straighttalkonline.com/issue12
https://magazine.straighttalkonline.com/assetheavy2020
https://magazine.straighttalkonline.com/lifesciencesandhealthcare2019
https://magazine.straighttalkonline.com/womenintech2
https://magazine.straighttalkonline.com/financialservices2019/
https://magazine.straighttalkonline.com/issue11
https://magazine.straighttalkonline.com/issue10
https://magazine.straighttalkonline.com/issue9
https://magazine.straighttalkonline.com/womeninit
https://magazine.straighttalkonline.com/financialservices
https://magazine.straighttalkonline.com/issue8
https://magazine.straighttalkonline.com/issue7
https://magazine.straighttalkonline.com/issue6
https://magazine.straighttalkonline.com/issue5
https://magazine.straighttalkonline.com/issue4
https://magazine.straighttalkonline.com/issue3
https://magazine.straighttalkonline.com/issue2
https://magazine.straighttalkonline.com/issue1
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