CTO Straight Talk - Issue 3 - 49

WHEN THE CTO
IS ALSO THE CMO
Sound strange? Think again.
A natural link exists between
technology and marketing.
There's a lot of talk about the increasingly
important intersection of the corporate CIO and
CMO roles. Several years ago, Gartner projected
that in 2017 the CMO would outspend the CIO
on information technology, and there's little
reason to doubt that projection.
But here's a scenario you may not have heard
of-the combination of the CTO and CMO
roles, a joint position I've held at my company
for the past two years. At first, this may sound
like an unusual hybrid. But it actually makes a
lot of sense to merge these two functions, at
least in the types of companies where the two
disciplines are intertwined in the mission of
transforming technology into profitable growth.

49



CTO Straight Talk - Issue 3

Table of Contents for the Digital Edition of CTO Straight Talk - Issue 3

Contents
CTO Straight Talk - Issue 3 - Cover1
CTO Straight Talk - Issue 3 - Cover2
CTO Straight Talk - Issue 3 - 1
CTO Straight Talk - Issue 3 - Contents
CTO Straight Talk - Issue 3 - 3
CTO Straight Talk - Issue 3 - 4
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CTO Straight Talk - Issue 3 - Cover4
https://magazine.straighttalkonline.com/cto/issue4
https://magazine.straighttalkonline.com/cto/issue3
https://magazine.straighttalkonline.com/cto/issue2
https://magazine.straighttalkonline.com/cto/issue1
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