CTO Straight Talk - Issue 3 - 46

STRAIGHT TALKING

GOING IT
ALONE IS STILL
EXPENSIVE,
POTENTIALLY
RISKY, AND
INCREASINGLY
UNNECESSARY.
do; we would love to solve the problems
all on our own. It's that old NIH attitude.
The question is not, can we solve the
problem on our own but should we solve
the problem on our own. Increasingly,
the answer will be that working with
partners is the better choice. Get partners
on board and find ways to collaborate
broadly. If customers want a more flexible
user interface that is more dynamic,

maybe you will find that someone has
already invented a solution and that
maybe you don't need to spend 100
man-years solving that problem.
We have now seen that you may not
even need to be the middle man in that
system. Think of the example of the Apple
iPhone. Apps are provided to the user
to solve problems through a corporate
partnership ecosystem. All the needed
commercial transactions are addressed
simply and elegantly.
Partnering can be further extended.
There are many examples in business
today of organizations partnering with
both customers and competitors. By
leveraging our unique strengths, we
are able to solve together some of the
toughest industry challenges. I believe
these kinds of arrangements will happen
more and more in the future as all of us
learn to live in those three dimensions as
customer, supplier, and competitor.

TAKEAWAYS
*	 The	growing	influence	of	the	industrial	internet	and	the	availability	of	more	
powerful processing and analytics in recent years have made digitalization across
the oil and gas value chain a true reality.
*	 Three	trends	drive	digitialization:	reduced	cost	of	communications,	cloud	computing,	
and software-defined machines.
*	 Establishing	a	broad	range	of	alliances	and	partnering	with	customers	and	
competitors are excellent approaches to reducing the costs, risks, and uncertainty
associated with new technologies.

46



CTO Straight Talk - Issue 3

Table of Contents for the Digital Edition of CTO Straight Talk - Issue 3

Contents
CTO Straight Talk - Issue 3 - Cover1
CTO Straight Talk - Issue 3 - Cover2
CTO Straight Talk - Issue 3 - 1
CTO Straight Talk - Issue 3 - Contents
CTO Straight Talk - Issue 3 - 3
CTO Straight Talk - Issue 3 - 4
CTO Straight Talk - Issue 3 - 5
CTO Straight Talk - Issue 3 - 6
CTO Straight Talk - Issue 3 - 7
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CTO Straight Talk - Issue 3 - Cover4
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https://magazine.straighttalkonline.com/cto/issue3
https://magazine.straighttalkonline.com/cto/issue2
https://magazine.straighttalkonline.com/cto/issue1
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