CTO Straight Talk - Issue 3 - 35

CTO STRAIGHT TALK | ISSUE 3

it with customers. Only after that stage
should you go on to add more features.
This DevOps approach, well-known in the
software field, is equally applicable to
hardware. Talk to customers, find out their
needs, and then create specifications for
the project without over-engineering the
product. You make your prototype, and

then make the product better and better
based on the feedback.
That's how you innovate with efficiency and
agility. This multi-faceted approach isn't
always easy, as I would be the first to admit.
But given the payoff of effective innovation,
it's an approach worth striving for.

TAKEAWAYS
*	 Being	innovative	requires	identifying	emerging	trends	and	evolving	customer	
concerns; shifting your focus from products to customer outcomes; developing
collaborative relationships both internally and through partnerships with other
organizations; and maintaining a disciplined product development process.
*	 Be	customer-driven	rather	than	product-driven.	View	customers	not	just	as	a	single	
transaction but also as an ongoing relationship. Outcome-based services are all
about the customer experience and the role the company plays in that experience.
*	 Scope	your	R&D	projects	and	come	up	with	a	realistic	estimate	of	the	money,	
time, and people each project requires. If you aren't disciplined about this
process, inevitably the project will go over budget and miss its deadlines.
*	 Build	the	absolute	minimum	needed	for	a	workable	product,	then	proceed	
to testing it with customers. Only after that stage should you go on to add
more features.

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CTO Straight Talk - Issue 3

Table of Contents for the Digital Edition of CTO Straight Talk - Issue 3

Contents
CTO Straight Talk - Issue 3 - Cover1
CTO Straight Talk - Issue 3 - Cover2
CTO Straight Talk - Issue 3 - 1
CTO Straight Talk - Issue 3 - Contents
CTO Straight Talk - Issue 3 - 3
CTO Straight Talk - Issue 3 - 4
CTO Straight Talk - Issue 3 - 5
CTO Straight Talk - Issue 3 - 6
CTO Straight Talk - Issue 3 - 7
CTO Straight Talk - Issue 3 - 8
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CTO Straight Talk - Issue 3 - Cover4
https://magazine.straighttalkonline.com/cto/issue4
https://magazine.straighttalkonline.com/cto/issue3
https://magazine.straighttalkonline.com/cto/issue2
https://magazine.straighttalkonline.com/cto/issue1
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