CTO Straight Talk - Issue 3 - 15

CUSTOMER-CENTRICITY AT

THE SPEED OF BUSINESS
Even in an organization where the CTO
function fully embraces customercentric product development, it can face
significant challenges from the rest of the
business. "Every part of the organization
touches another part of the organization,"
says Charlie Oppenheimer, CEO of Loggly.
"If the whole company is not oriented
toward it, it's difficult for a few people to
drive design thinking while the rest of the
company is doing something different."
That's something that softwaredevelopment consultancy Tivix encounters
with many large clients. Although a client's
product-development function might be
enthusiastic about the iterative, designthinking approach, the rest of the business
'very much runs in waterfall,' says Tivix
CEO and CTO Sumit Chachra. "They have
deadlines and go-to-market strategies.

Engineering wants to run agile, but
everyone else wants a six-month notice."
Committing to new deliverables every two
weeks helps to ease some of that tension,
as product development no longer occurs
off in a silo.
"Some product managers need to be able to
say, 'This is what we're building quarterly, and
this is what we're building next year'-and
that's the exact opposite of [design thinking].
They need roadmaps to close a deal," says
Mark Jamensky, executive vice president
of products for Embotics. Jamensky
has settled on a happy medium: he still
publishes a product roadmap every year
and offers quarterly updates, but it's much
less prescriptive. "It supplies good visibility
on overall direction," Jamensky says, "and
enables product managers to make some
tactical commitments."

15



CTO Straight Talk - Issue 3

Table of Contents for the Digital Edition of CTO Straight Talk - Issue 3

Contents
CTO Straight Talk - Issue 3 - Cover1
CTO Straight Talk - Issue 3 - Cover2
CTO Straight Talk - Issue 3 - 1
CTO Straight Talk - Issue 3 - Contents
CTO Straight Talk - Issue 3 - 3
CTO Straight Talk - Issue 3 - 4
CTO Straight Talk - Issue 3 - 5
CTO Straight Talk - Issue 3 - 6
CTO Straight Talk - Issue 3 - 7
CTO Straight Talk - Issue 3 - 8
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CTO Straight Talk - Issue 3 - Cover4
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https://magazine.straighttalkonline.com/cto/issue3
https://magazine.straighttalkonline.com/cto/issue2
https://magazine.straighttalkonline.com/cto/issue1
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