CTO Straight Talk - Issue 3 - 11

CTO STRAIGHT TALK | ISSUE 3

"Design thinking" refers to a specific
version of customer-centric product
development, though the term itself dates
back to a 1987 book on architecture and
urban planning. The precepts, however,
predate that publication. Robert McKim of
Stanford University's School of Engineering
introduced an iterative design process
that included "express, test, cycle" in 1973.
Engineer Rolf Faste expanded on that
approach and developed design-thinking
courses at Stanford in the �80s and �90s.
And Palo Alto-based design and consulting
firm IDEO (launched by another Stanford
faculty member) built a thriving business
helping companies apply design thinking-
which IDEO defines as "a human-centered
approach to innovation that draws from
the designer's toolkit to integrate the
needs of people, the possibilities of
technology, and the requirements for
business success"-to product and
service development.

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CTO Straight Talk - Issue 3

Table of Contents for the Digital Edition of CTO Straight Talk - Issue 3

Contents
CTO Straight Talk - Issue 3 - Cover1
CTO Straight Talk - Issue 3 - Cover2
CTO Straight Talk - Issue 3 - 1
CTO Straight Talk - Issue 3 - Contents
CTO Straight Talk - Issue 3 - 3
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CTO Straight Talk - Issue 3 - Cover4
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