CTO Straight Talk - Issue 3 - 54

STRAIGHT TALKING

UPDATES SENT TO MILLIONS OF CARS
ARE ONLY HALF THE STORY. EVERY TIME
A SOFTwARE-CONNECTED CAR HITS A
POTHOLE ON A NEw YORK CITY STREET
OR TRAVELS THROUGH THE TEXAS HILL
COUNTRY, A VAST AMOUNT OF DATA
wILL BE COLLECTED AND STORED.
understood "enterprise grade," but they
had to learn "automotive grade"-an even
higher standard for performance.
By combining the worlds of Silicon Valley
and Detroit through the concept of the
software-connected car, each side began
to better understand the other. Although
it was a foreign concept at the start, now
the two disciplines represented by our
engineers and our customers have come
to appreciate each other.

And that appreciation-that respect-for
one another's knowledge and mindset
isn't only crucial in bringing together
the two industry worlds of software and
automotive. It also is necessary to bridge
the two functional worlds of marketing
and technology. In both cases, this mutual
respect enables the building of new
platforms that will support the future.

TAKEAWAYS
*	 The integration of the Chief Technology Officer and Chief Marketing Officer
roles, while an unusual hybrid, can be surprisingly effective, combining in a single
position an understanding of customer problems and the technology that can
create solutions to them.
*	 Functional silos, which grew up to reflect a natural division of expertise, today
usually breed inefficiency and slow response time.
*	 A CTO/CMO can help bridge the crucial gap between the mindset and attitudes
of a technology company and its customers in other industries.

54



CTO Straight Talk - Issue 3

Table of Contents for the Digital Edition of CTO Straight Talk - Issue 3

Contents
CTO Straight Talk - Issue 3 - Cover1
CTO Straight Talk - Issue 3 - Cover2
CTO Straight Talk - Issue 3 - 1
CTO Straight Talk - Issue 3 - Contents
CTO Straight Talk - Issue 3 - 3
CTO Straight Talk - Issue 3 - 4
CTO Straight Talk - Issue 3 - 5
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CTO Straight Talk - Issue 3 - Cover4
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https://magazine.straighttalkonline.com/cto/issue1
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