CTO Straight Talk - Issue 3 - 50

STRAIGHT TALKING

Movimento is that kind of business.
Founded in 2003, Movimento today
offers original equipment manufacturers
and tier-one suppliers in the automotive
industry a secure platform for providing
continuous and comprehensive over-theair (OTA) software updates for millions of
vehicles throughout their lifecycle.
As the cars we drive evolve from heavy
chunks of hardware into the equivalent
of supercomputers on wheels, there is the
need to constantly update the software
that runs everything from entertainment
systems to critical safety features.
Furthermore, those updates need to
be customized for different locations or
even individual vehicles, based on data
generated by and collected from those
vehicles. (For more information about
this transformation of the automobiles we
drive, see the sidebar "Understanding the
Software-Defined Car.")
Movimento has been a leader in driving
this evolution. And integrating the chief
technology and marketing roles-
combining an understanding of our
customers' particular mindset and the

technology that can deliver value-creating
solutions-has been an important element
in our success.

A

MEETING OF THE MINDSETS

The world of business has grown
more efficient over the years
as we've increasingly broken
down silos. There are industry silos.
Functional silos. Silos in attitudes. Silos
in approaches. It's clear today that these
silos slow things down, yet they persist.
In longstanding organizations, it can be
difficult to eradicate them.
Most companies have separate technology
and marketing organizations, which seems
like a natural division of expertise. But in a
company like ours that separation serves
no purpose.
Many organizations are eagerly embracing
user-centric product design-and for
good reason. Customer experience is
the biggest competitive differentiator
that technology providers have in an
increasingly commoditized space. And
if the customer is the center of product
development, then it makes sense to

AS THE CARS wE DRIVE EVOLVE FROM
HEAVY CHUNKS OF HARDwARE INTO
THE EqUIVALENT OF SUPERCOMPUTERS
ON wHEELS, THERE IS THE NEED TO
CONSTANTLY UPDATE THE SOFTwARE
THAT RUNS EVERYTHING FROM
ENTERTAINMENT SYSTEMS TO CRITICAL
SAFETY FEATURES.

50
CTO Straight Talk - Issue 3

Table of Contents for the Digital Edition of CTO Straight Talk - Issue 3
