CTO Straight Talk - Issue 3 - 29

CTO STRAIGHT TALK | ISSUE 3

aware of the available options but is not
too overwhelmed or distracted. When the
IoT is applied to a retail environment, it
can follow the movements of customers in
the store via the signals from their mobile
devices, and send them relevant targeted
information at the right time.
For example, if a woman is browsing
through the women's department, it
doesn't make sense to try to divert her
attention to men's clothes. But if she
gets a notification about a sale on men's
shirts while she's having coffee, then
it's giving her information that she may
consider useful if she's thinking of which
department to go to next while she's
at the store. The IoT gives the retailer

data that helps it effectively promote
its merchandise while also giving the
customer information that could be of
benefit to her shopping needs. That's a
win-win solution.
As the examples in this article have
illustrated, there is much value that the
IoT can bring to businesses. Not only
can it facilitate business innovations
such as improved processes, but it can
also be the catalyst for expanding into
new business areas and exploring novel
activities with different partners. Most
important, the IoT has already been
shown to offer a range of benefits that
can improve the lives of millions.

TAKEAWAYS
*	 The	Internet	of	Things	(IoT)	has	improved	operations	in	Fujitsu	plants.	At	one	
facility, the IoT increased manufacturing efficiency by using sensors that enable
predictive maintenance for production equipment-thus avoiding bottlenecks.
*	 The	IoT	has	upgraded	the	functioning	of	trucks	on	Japanese	highways	by	
monitoring and improving fuel economy while keeping tabs on the behavior of
the drivers themselves.
*	 Likewise,	the	IoT	can	help	improve	safety	in	various	populations.	For	example,	
the vital signs of workers on a construction site can be monitored with IoT, and IoT
can help the elderly to move around more safely: the Assist Cart uses embedded
sensors that track the walker's movements and enable it to respond quickly for
a safer walk.

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CTO Straight Talk - Issue 3

Table of Contents for the Digital Edition of CTO Straight Talk - Issue 3
