CTO Straight Talk - Issue 3 - 14

understanding between nerdy engineers
and these mythical customers. Everyone
gets to know each other better."

BEGINNING
AT THE END
When Charlie Oppenheimer became
CEO of Loggly, now the maker of a cloud
log-management service that delivers
application intelligence to businesses, he had
a singular point of view: "Just because
we're making enterprise software doesn't
mean it has to suck."

Thermoelectric
technology,
with its precise
temperature
control, is also
useful for wine
refrigerators
and beverage
dispensers.

Oppenheimer spent nine years in productmanagement roles at Apple, and that
had changed him. "At Apple, there is a
specific methodology: you always start
each project with the end result fully
envisioned. Only after that do you start
building the foundation," Oppenheimer
explains. When Apple created the iPod,
the value proposition was "1,000 songs
in your pocket," Oppenheimer says. The
iPhone was developed at a time when
"what characterized smartphones was
a full screen and a little Chiclet-sized
keyboard at the bottom. If Apple went in
with the approach of perfecting that, the
end result would have been a completely
different product," Oppenheimer says.
Instead they had a vision for Smartphone
apps that could be delivered via their
existing iTunes infrastructure. "That
end vision-a computer in your pocket-
defined everything from the size of
the product to the battery life to the
user interface."
When Oppenheimer arrived in 2012, Loggly
was embarking on a second generation of
its log-management system. "Most of the
time people start by thinking about what
operating system [a software product] is
going to run on, which language it's going
to use, whether it will be single tenancy or
Continued on page 16

14



CTO Straight Talk - Issue 3

Table of Contents for the Digital Edition of CTO Straight Talk - Issue 3

Contents
CTO Straight Talk - Issue 3 - Cover1
CTO Straight Talk - Issue 3 - Cover2
CTO Straight Talk - Issue 3 - 1
CTO Straight Talk - Issue 3 - Contents
CTO Straight Talk - Issue 3 - 3
CTO Straight Talk - Issue 3 - 4
CTO Straight Talk - Issue 3 - 5
CTO Straight Talk - Issue 3 - 6
CTO Straight Talk - Issue 3 - 7
CTO Straight Talk - Issue 3 - 8
CTO Straight Talk - Issue 3 - 9
CTO Straight Talk - Issue 3 - 10
CTO Straight Talk - Issue 3 - 11
CTO Straight Talk - Issue 3 - 12
CTO Straight Talk - Issue 3 - 13
CTO Straight Talk - Issue 3 - 14
CTO Straight Talk - Issue 3 - 15
CTO Straight Talk - Issue 3 - 16
CTO Straight Talk - Issue 3 - 17
CTO Straight Talk - Issue 3 - 18
CTO Straight Talk - Issue 3 - 19
CTO Straight Talk - Issue 3 - 20
CTO Straight Talk - Issue 3 - 21
CTO Straight Talk - Issue 3 - 22
CTO Straight Talk - Issue 3 - 23
CTO Straight Talk - Issue 3 - 24
CTO Straight Talk - Issue 3 - 25
CTO Straight Talk - Issue 3 - 26
CTO Straight Talk - Issue 3 - 27
CTO Straight Talk - Issue 3 - 28
CTO Straight Talk - Issue 3 - 29
CTO Straight Talk - Issue 3 - 30
CTO Straight Talk - Issue 3 - 31
CTO Straight Talk - Issue 3 - 32
CTO Straight Talk - Issue 3 - 33
CTO Straight Talk - Issue 3 - 34
CTO Straight Talk - Issue 3 - 35
CTO Straight Talk - Issue 3 - 36
CTO Straight Talk - Issue 3 - 37
CTO Straight Talk - Issue 3 - 38
CTO Straight Talk - Issue 3 - 39
CTO Straight Talk - Issue 3 - 40
CTO Straight Talk - Issue 3 - 41
CTO Straight Talk - Issue 3 - 42
CTO Straight Talk - Issue 3 - 43
CTO Straight Talk - Issue 3 - 44
CTO Straight Talk - Issue 3 - 45
CTO Straight Talk - Issue 3 - 46
CTO Straight Talk - Issue 3 - 47
CTO Straight Talk - Issue 3 - 48
CTO Straight Talk - Issue 3 - 49
CTO Straight Talk - Issue 3 - 50
CTO Straight Talk - Issue 3 - 51
CTO Straight Talk - Issue 3 - 52
CTO Straight Talk - Issue 3 - 53
CTO Straight Talk - Issue 3 - 54
CTO Straight Talk - Issue 3 - 55
CTO Straight Talk - Issue 3 - 56
CTO Straight Talk - Issue 3 - 57
CTO Straight Talk - Issue 3 - 58
CTO Straight Talk - Issue 3 - 59
CTO Straight Talk - Issue 3 - 60
CTO Straight Talk - Issue 3 - 61
CTO Straight Talk - Issue 3 - 62
CTO Straight Talk - Issue 3 - 63
CTO Straight Talk - Issue 3 - 64
CTO Straight Talk - Issue 3 - 65
CTO Straight Talk - Issue 3 - Cover4
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https://magazine.straighttalkonline.com/cto/issue3
https://magazine.straighttalkonline.com/cto/issue2
https://magazine.straighttalkonline.com/cto/issue1
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