CTO Straight Talk - Issue 1 - iv

CTO Straight Talk Team
Editor-in-Chief Paul Hemp
Managing Editor Gil Press
Contributing Writers Beth Schultz, Alan Earls
Copy Editor Amy Halliday
Art Director Daniel Upputuru (ITSA)
Designer and Concept Natasha Mehra (ITSA),
Aurnob Godinho (ITSA)
Editorial Advisory Board Sandeep Kishore, Vittal
Devarajan, Rajat Agarwal, Krishnan Chatterjee, Apurva
Chamaria, Anirban Sanyal

Printing Lustra Print Process Pvt. Ltd., New Delhi

Acknowledgements
Anil Dhar, Anshul Verma, Apoorv Iyer, Harmeet S
Chauhan, Nitin Naveen, Partha Marella, Rahul Mantri,
Samaresh Swaro, Siba Satapathy, Surajit Dutta, Tarun
Punhani, Thomas Kenyon, Udaya Shankar

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Introducing
CTO Straight Talk
Well, you might say, it's about time!
Four years ago, we launched CIO Straight Talk
magazine. It was based on the belief that some of the best
industry thinking comes not from consultants or analysts
but from the people actually doing the work of IT. So
we decided to shine a spotlight on insights that CIOs
and IT executives have distilled from their professional
experiences. Call it "practitioner thought leadership."
CIO Straight Talk has since grown into a program
that includes a LinkedIn community, a webinar series,
in-person events, a Twitter feed, and a YouTube channel.
Last November, the concept of practitioner thought
leadership was validated when CIO Straight Talk
received an ITSMA Diamond Award recognizing the
global IT industry's top thought leadership initiative.
The success of CIO Straight Talk has led to requests
from CTOs that we develop a similar platform for those in
the product engineering community. The publication you
are reading is our response.
Like CIO Straight Talk, the magazine will feature
experience-based insights of practitioners. In this
issue, you'll see "Straight Talking" articles by product
engineering executives from Baxter Medical Products,
Cisco Systems, Rockwell Collins, Intel, Western Union,
and Xerox. We think you'll find that what they have to say
about their experiences is both interesting and useful.
Of course, practitioners don't have a monopoly on good
ideas. In the first of a series of "Big Thinking" interviews
with leading technology commentators, we hear from
Tim Brown, CEO and President of design shop IDEO,
who talks about how "design thinking" can improve the
products and services of the Internet of Things.
I'm tremendously excited about this inaugural issue
of CTO Straight Talk. I hope as you read the magazineor engage in other aspects of the CTO Straight Talk
platform, including a newly created LinkedIn group-you'll
find reason to share my excitement.

Paul Hemp
Editor-in-Chief
CTO Straight Talk / CIO Straight Talk

CTO Straight Talk - Issue 1

Table of Contents for the Digital Edition of CTO Straight Talk - Issue 1