CTO Straight Talk - Issue 1 - 7

we live and work-networking.
The network effect specifies that the
value of a product or service depends on the
number of people using it. This principle
was first associated with the telephone-the
more people who own telephones, the more
valuable the telephone is to each owner-and
recently has been applied to social networks
such as Facebook. When Bob Metcalfe
cofounded 3Com to develop and sell Ethernet
cards, he expressed this principle in what later
became known as "Metcalfe's Law." In 1983,
answering his sales force's need to convince
customers that they should buy additional

networked. They will be much more valuable
when they are networked." He adds: "The nice
part about the term IoT is that its the network
on center stage, not the things."
The IoT is yet another child of these twin
blossoms of the computer age: digitization
and networking. The lingua franca of this
age, the language of ones and zeros, will be
spoken by billions of additional touch points,
increasing the value of the conversations and
opening up countless new opportunities for
improving life and work.
It will take a long time to realize these
opportunities, however, if the affordability of

$1,000 Ethernet cards, he argued that "if a
network is too small, its cost exceeds its value;
but if a network gets large enough to achieve
critical mass, then the sky's the limit."
While the network effect has recently
been discussed mostly in terms of numbers
of users (as reflected in the stock valuations
of large social networks such as Facebook,
Twitter, Instagram, and WhatsApp), the IoT
brings us back to the notion of compatibly
communicating
devices. Says Metcalfe:
"Billions of embedded microcontrollers are
shipped every year and most of them are not

the new technologies and the hype surrounding
them encourage many new entrants to develop
technology for technology's sake.

The Principle of Great Expectations
The IoT has the potential to touch every
aspect of our lives, from our bodies to our
communities to our places of work to a
fully connected world, improving our wellbeing, raising the quality of life, increasing
productivity, and fostering better cooperation
and collaboration. In 2020, there will be $8.9



CTO Straight Talk - Issue 1

Table of Contents for the Digital Edition of CTO Straight Talk - Issue 1

Contents
CTO Straight Talk - Issue 1 - Cover1
CTO Straight Talk - Issue 1 - Cover2
CTO Straight Talk - Issue 1 - Contents
CTO Straight Talk - Issue 1 - ii
CTO Straight Talk - Issue 1 - iii
CTO Straight Talk - Issue 1 - iv
CTO Straight Talk - Issue 1 - v
CTO Straight Talk - Issue 1 - 1
CTO Straight Talk - Issue 1 - 2
CTO Straight Talk - Issue 1 - 3
CTO Straight Talk - Issue 1 - 4
CTO Straight Talk - Issue 1 - 5
CTO Straight Talk - Issue 1 - 6
CTO Straight Talk - Issue 1 - 7
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CTO Straight Talk - Issue 1 - 11
CTO Straight Talk - Issue 1 - 12
CTO Straight Talk - Issue 1 - 13
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CTO Straight Talk - Issue 1 - 15
CTO Straight Talk - Issue 1 - 16
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CTO Straight Talk - Issue 1 - 73
CTO Straight Talk - Issue 1 - Cover3
CTO Straight Talk - Issue 1 - Cover4
https://magazine.straighttalkonline.com/cto/issue4
https://magazine.straighttalkonline.com/cto/issue3
https://magazine.straighttalkonline.com/cto/issue2
https://magazine.straighttalkonline.com/cto/issue1
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