At Western Union, we are focused on optimization and agility, both in terms of internal processes and external-facing initiatives. We talk about "the next generation of transacting" and a "new generation of financial services." What that really means is building frictionless processes-for Western Union employees, our agents, and our customers. The bottom line is that we are focused on revolutionizing our technology footprint to forge a deeper relationship with our customers. We believe our efforts will help ensure longterm value for the services Western Union offers. And we believe we will be able to support and enhance an omnichannel experience that will span geographies and cultures. the takerways · Leverage the power of data analytics to identify the trends that will shape your business moving forward. · Consider establishing a digital venture team that is focused on online and mobile efforts that will help transform your global brand. · Develop frictionless processes-for your employees, your partners, and your customers.