ST Women in Technology - 81

'IT' IN ENTERTAINMENT
In my time here, we've remodeled 75 percent
of the theme park, so someone who was last
here five years ago will have a totally different
experience. And a lot of that experience comes
down to digital initiatives related to mobile
technology.
Everything with us is mobile-first, getting
our guests to use our mobile app to buy
tickets before they arrive and to enhance
their experiences while they're in the park.
Improving the guest experience through mobile
engagement is where entertainment and every
other retail-like industry is going. I'm not allowed
to talk about the next-level things we're doing
around that, but I can say we provide the best
entertainment experience.

1

2

3

YOU HAVE TO BE CONFIDENT THAT
YOU BELONG THERE SO THAT
WHEN PEOPLE TRY TO SAY YOU
DON'T HAVE THE SKILLS, YOU CAN
TELL THEM THAT YOU DO-THEY
JUST HAVEN'T NOTICED.

My prediction for 2030 for Universal Theme
Parks? I don't work on attractions, so I can't
speak to what we're planning for ride technology,
but it's clear that artificial intelligence and virtual
reality are where gaming and entertainment,
in general, are going. We have to keep up with
what people want and try to give it to them.

Shifting from consultant to full-time executive
requires as much focus on corporate culture,
relationship-building, and collaboration as it
does on actual business goals.
The biggest barrier to diversity is hiring
managers who unconsciously prioritize
candidates who are most like existing
employees. Making a deliberate effort to
expand the talent pipeline is the best way to
break down that barrier.
To enhance customer experience, you have
to know what customers like, what they want,
and what they expect. And to know that, you
need data.

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ST Women in Technology

Table of Contents for the Digital Edition of ST Women in Technology

Contents
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ST Women in Technology - 1
ST Women in Technology - Contents
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ST Women in Technology - Poster 1
ST Women in Technology - Poster 2
ST Women in Technology - Poster 3
ST Women in Technology - Poster 4
ST Women in Technology - Poster 5
ST Women in Technology - Poster 6
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