ST Women in Technology - 71

idea was to take power away from a central
point and give it to every single person in the
organization. It's all about maximizing the social
equity of the individual, and it's a powerful
concept whether you're talking about five
employees, 50,000 employees, or a country.
Ultimately, if you want to succeed in Africa
(or anywhere), you need to listen closely to
your customers, to your prospects, and all
your stakeholders. But that said, I do have one
caveat-women, don't listen too hard to yourself!
We all have a voice in our heads that turns up
once in a while saying, you can't do this, or you
can't do that. Sometimes I still hear it when I
walk into boardrooms. That's the one voice you

should try to ignore. I stand strong today only
because I have refused to let that voice in my
head take away my strength.
In the end, I believe, the one ingredient that is
necessary to succeed is the courage to believe
that you can. Once you have that, you can get
everything else. You can have the courage to
say I don't know and ask for help. You can have
the courage to get on a plane and try to win a
new market for your company. You can have the
courage to say, I have failed or I made a mistake.
Sometimes-and often this is the most difficult
thing of all-you can have the courage to say, I
succeeded.

1  Thinking that all developing markets are alike is a
fallacy. Even in financial services, products need to
be tailored for local tastes.

2 The desire for social connection is powerful, as are
its effects. Product designers are better off working
with it rather than against it.

3 Don't look at local cultures as an obstacle to
adoption of your product. See them as opportunities
for new features.

4 Women often undercut themselves. Try to ignore
your feelings of self-doubt.

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ST Women in Technology

Table of Contents for the Digital Edition of ST Women in Technology

Contents
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ST Women in Technology - Poster 3
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