CIO Straight Talk - Issue 8 - 58

"

It's very important to be willing to listen
and try things - even when they go against
conventional wisdom.

"

want to be on a platform that makes sense

the New York Times Now app. It doesn't

for you and your audience. The CEO at the

pack in the whole paper, but only about

Met, for example, elected to use Instagram

30%--highlights that will appeal to most

because it worked well for the way he wanted

readers. Mobile apps have to be selective in

to communicate, but he did not go on Twitter.

the same way. Analytics on web search, traffic,
and clicks can be very helpful in identifying key

What makes a social media post
effective?
It's all about "thumb stoppers." Picture your

content for mobile.

Can you talk about the team
dynamics you see in your role as CDO?

standard person today with a smartphone
in hand. Many are on their screens all day,

Yes, I work very closely with the Met's CTO,

thumbing away. To capture these people's

Jeff Spar. The CDO team's work depends on

attention, the posts need something that

deep, meaningful collaboration with the CTO's

is eye catching enough to make a person

team. Another important member of the team

pause. My advice is to pack as many of the

is Elena Villaespesa, Digital Media Analyst at

following qualities into the posts as possible:

The Metropolitan Museum of Art, who tweets

helpful, useful, timely, informative, relevant,

under the handle @Elenustika. She reports on

practical, actionable, generous, credible, brief,

quantitative and qualitative Key Performance

entertaining, fun, and occasionally funny.

Indicators and other key metrics across all
digital channels. That's very important to help

What do you recommend for a
mobile strategy?
Try to make it as simple as possible. Don't
cram your entire site onto a mobile platform.

us understand what's working among our
digital outreach efforts.

What about reaching out to those
outside the tech space?

The three principles that shape the Met's
mobile app are: useful, simple, delightful. We

58

It's very important to be willing to listen

don't try to put an entire museum in your

and try things - even when they go against

pocket, just a few things. My inspiration was

conventional wisdom. For example, all the cool



CIO Straight Talk - Issue 8

Table of Contents for the Digital Edition of CIO Straight Talk - Issue 8

Contents
CIO Straight Talk - Issue 8 - Cover1
CIO Straight Talk - Issue 8 - Cover2
CIO Straight Talk - Issue 8 - 1
CIO Straight Talk - Issue 8 - Contents
CIO Straight Talk - Issue 8 - 3
CIO Straight Talk - Issue 8 - 4
CIO Straight Talk - Issue 8 - 5
CIO Straight Talk - Issue 8 - 6
CIO Straight Talk - Issue 8 - 7
CIO Straight Talk - Issue 8 - 8
CIO Straight Talk - Issue 8 - 9
CIO Straight Talk - Issue 8 - 10
CIO Straight Talk - Issue 8 - 11
CIO Straight Talk - Issue 8 - 12
CIO Straight Talk - Issue 8 - 13
CIO Straight Talk - Issue 8 - 14
CIO Straight Talk - Issue 8 - 15
CIO Straight Talk - Issue 8 - 16
CIO Straight Talk - Issue 8 - 17
CIO Straight Talk - Issue 8 - 18
CIO Straight Talk - Issue 8 - 19
CIO Straight Talk - Issue 8 - 20
CIO Straight Talk - Issue 8 - 21
CIO Straight Talk - Issue 8 - 22
CIO Straight Talk - Issue 8 - 23
CIO Straight Talk - Issue 8 - 24
CIO Straight Talk - Issue 8 - 25
CIO Straight Talk - Issue 8 - 26
CIO Straight Talk - Issue 8 - 27
CIO Straight Talk - Issue 8 - 28
CIO Straight Talk - Issue 8 - 29
CIO Straight Talk - Issue 8 - 30
CIO Straight Talk - Issue 8 - 31
CIO Straight Talk - Issue 8 - 32
CIO Straight Talk - Issue 8 - 33
CIO Straight Talk - Issue 8 - 34
CIO Straight Talk - Issue 8 - 35
CIO Straight Talk - Issue 8 - 36
CIO Straight Talk - Issue 8 - 37
CIO Straight Talk - Issue 8 - 38
CIO Straight Talk - Issue 8 - 39
CIO Straight Talk - Issue 8 - 40
CIO Straight Talk - Issue 8 - 41
CIO Straight Talk - Issue 8 - 42
CIO Straight Talk - Issue 8 - 43
CIO Straight Talk - Issue 8 - 44
CIO Straight Talk - Issue 8 - 45
CIO Straight Talk - Issue 8 - 46
CIO Straight Talk - Issue 8 - 47
CIO Straight Talk - Issue 8 - 48
CIO Straight Talk - Issue 8 - 49
CIO Straight Talk - Issue 8 - 50
CIO Straight Talk - Issue 8 - 51
CIO Straight Talk - Issue 8 - 52
CIO Straight Talk - Issue 8 - 53
CIO Straight Talk - Issue 8 - 54
CIO Straight Talk - Issue 8 - 55
CIO Straight Talk - Issue 8 - 56
CIO Straight Talk - Issue 8 - 57
CIO Straight Talk - Issue 8 - 58
CIO Straight Talk - Issue 8 - 59
CIO Straight Talk - Issue 8 - 60
CIO Straight Talk - Issue 8 - 61
CIO Straight Talk - Issue 8 - 62
CIO Straight Talk - Issue 8 - 63
CIO Straight Talk - Issue 8 - 64
CIO Straight Talk - Issue 8 - 65
CIO Straight Talk - Issue 8 - 66
CIO Straight Talk - Issue 8 - 67
CIO Straight Talk - Issue 8 - 68
CIO Straight Talk - Issue 8 - 69
CIO Straight Talk - Issue 8 - 70
CIO Straight Talk - Issue 8 - 71
CIO Straight Talk - Issue 8 - 72
CIO Straight Talk - Issue 8 - 73
CIO Straight Talk - Issue 8 - 74
CIO Straight Talk - Issue 8 - 75
CIO Straight Talk - Issue 8 - Cover3
CIO Straight Talk - Issue 8 - Cover4
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