CIO Straight Talk - Issue 8 - 57

businesses have to think about building up those

keen to build and grow the museum's digital

kinds of connections.

presence and prepare it for the transition
to the "post-digital" world, at which point

How do you define the role of
the Chief Digital Officer, or CDO,
and why do you say that it is a
transitional one?

digital is no longer in its own category but a
mainstream business activity. By tracking what
is happening online, like the fact that China is
the biggest source of incoming traffic to the
museum's website, we gain insight and are able
to adjust the business strategy accordingly.

The CDO is there to help the CEO and others
understand the digital landscape, to get them
used to thinking in new ways and to adopt new
ways of working. But there's no secret sauce.
As the next generation of CEOs comes up
through the ranks, among them will be many
who are very comfortable in the digital realm,
and they will not need to be guided in this way.
It can happen pretty fast. It all depends on the
industry and the makeup of CEOs.

What did the Met hope to accomplish
by hiring a CDO?

Which social media outlets
do you use?
The Met has two people dedicated to social
media. They can't be on everything, so we have
to select a few platforms and then plan, based
on the way people generally use each ones. We
have different reasons to use YouTube, Twitter,
Facebook, Instagram, and Pinterest. We also
experiment within the platforms. For example,
we found that we gained more video views on
Facebook when the videos were embedded
within the platform than when they linked

The Met has been working digitally for more
than a decade. The goal of bringing me on

to YouTube.
While these are the platforms the Met uses,

as CDO was to accelerate the pace of what

they aren't necessarily a fit for every brand

was already happening. The director is very

or the person associated with the brand. You

"

My advice is to pack as many of the
following qualities into the [social media] posts as
possible: helpful, useful, timely, informative,
relevant, practical, actionable, generous, credible,
brief, entertaining, fun, and occasionally funny.

"
57



CIO Straight Talk - Issue 8

Table of Contents for the Digital Edition of CIO Straight Talk - Issue 8

Contents
CIO Straight Talk - Issue 8 - Cover1
CIO Straight Talk - Issue 8 - Cover2
CIO Straight Talk - Issue 8 - 1
CIO Straight Talk - Issue 8 - Contents
CIO Straight Talk - Issue 8 - 3
CIO Straight Talk - Issue 8 - 4
CIO Straight Talk - Issue 8 - 5
CIO Straight Talk - Issue 8 - 6
CIO Straight Talk - Issue 8 - 7
CIO Straight Talk - Issue 8 - 8
CIO Straight Talk - Issue 8 - 9
CIO Straight Talk - Issue 8 - 10
CIO Straight Talk - Issue 8 - 11
CIO Straight Talk - Issue 8 - 12
CIO Straight Talk - Issue 8 - 13
CIO Straight Talk - Issue 8 - 14
CIO Straight Talk - Issue 8 - 15
CIO Straight Talk - Issue 8 - 16
CIO Straight Talk - Issue 8 - 17
CIO Straight Talk - Issue 8 - 18
CIO Straight Talk - Issue 8 - 19
CIO Straight Talk - Issue 8 - 20
CIO Straight Talk - Issue 8 - 21
CIO Straight Talk - Issue 8 - 22
CIO Straight Talk - Issue 8 - 23
CIO Straight Talk - Issue 8 - 24
CIO Straight Talk - Issue 8 - 25
CIO Straight Talk - Issue 8 - 26
CIO Straight Talk - Issue 8 - 27
CIO Straight Talk - Issue 8 - 28
CIO Straight Talk - Issue 8 - 29
CIO Straight Talk - Issue 8 - 30
CIO Straight Talk - Issue 8 - 31
CIO Straight Talk - Issue 8 - 32
CIO Straight Talk - Issue 8 - 33
CIO Straight Talk - Issue 8 - 34
CIO Straight Talk - Issue 8 - 35
CIO Straight Talk - Issue 8 - 36
CIO Straight Talk - Issue 8 - 37
CIO Straight Talk - Issue 8 - 38
CIO Straight Talk - Issue 8 - 39
CIO Straight Talk - Issue 8 - 40
CIO Straight Talk - Issue 8 - 41
CIO Straight Talk - Issue 8 - 42
CIO Straight Talk - Issue 8 - 43
CIO Straight Talk - Issue 8 - 44
CIO Straight Talk - Issue 8 - 45
CIO Straight Talk - Issue 8 - 46
CIO Straight Talk - Issue 8 - 47
CIO Straight Talk - Issue 8 - 48
CIO Straight Talk - Issue 8 - 49
CIO Straight Talk - Issue 8 - 50
CIO Straight Talk - Issue 8 - 51
CIO Straight Talk - Issue 8 - 52
CIO Straight Talk - Issue 8 - 53
CIO Straight Talk - Issue 8 - 54
CIO Straight Talk - Issue 8 - 55
CIO Straight Talk - Issue 8 - 56
CIO Straight Talk - Issue 8 - 57
CIO Straight Talk - Issue 8 - 58
CIO Straight Talk - Issue 8 - 59
CIO Straight Talk - Issue 8 - 60
CIO Straight Talk - Issue 8 - 61
CIO Straight Talk - Issue 8 - 62
CIO Straight Talk - Issue 8 - 63
CIO Straight Talk - Issue 8 - 64
CIO Straight Talk - Issue 8 - 65
CIO Straight Talk - Issue 8 - 66
CIO Straight Talk - Issue 8 - 67
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CIO Straight Talk - Issue 8 - 69
CIO Straight Talk - Issue 8 - 70
CIO Straight Talk - Issue 8 - 71
CIO Straight Talk - Issue 8 - 72
CIO Straight Talk - Issue 8 - 73
CIO Straight Talk - Issue 8 - 74
CIO Straight Talk - Issue 8 - 75
CIO Straight Talk - Issue 8 - Cover3
CIO Straight Talk - Issue 8 - Cover4
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