CIO Straight Talk - Issue 8 - 53

Many companies are focused too much on
process and product development, and they look
at customer feedback only after the product is

the customer experience and has got the data
analytics to know what they want next.
Even if you're in manufacturing and you

released. Instead, they should actively develop

think you're not going to be affected by digital

communities and then focus on speed and

technologies, you should start your digital journey

collaboration. If you get small releases out early,

now. Companies that have not figured out what

then your feedback loop is early and so is your

makes them digitally valuable to their customers

ROI. Extend your development team to include

are going to fail.

customers every step of the way.
In the digital economy, the power lies with

At The Economist, we've been known for
more than a century and a half for our weekly

the customer. Customer feedback gets to you

publication. But now, digitally, we can even

much quicker than ever before, and that's a

challenge our own business model. We developed

good thing. But because of digital technologies,

an app called Espresso that each morning delivers

it is also so much easier for customers to switch

five short-form stories. What was important in

to your competitors. If customers can switch in

developing Espresso was not the app itself but

a heartbeat, you must have a strategy and an

what it represented-a new way to reach our

approach that will give them a great experience

customers and potential customers and a new

and get them engaged, and even directly involved,

business model.

very early in the product's lifecycle.
Many companies think they're not digitally

Ultimately, digital is more than producing an
app. It's more than figuring out who and what can

disrupted yet-but they will be very shortly. By

digitally disrupt you. It's re-thinking your business

the time they realize that, it'll be too late because

model and pursuing the business opportunities

a newcomer has built the capabilities, the loyalty,

opened up by new digital capabilities.

TAKEAWAYS
*	 Identify	your	specific	digital	challenge.	Start	small,	with	something	that	
you think would be manageable. Be sure you understand why what you
are trying to do will be better when you do it digitally.
*		Rather	than	organizing	your	teams	by	types	of	skills,	create	
cross-functional teams. Instead of aligning by function, align the teams by
product so that people's passions are focused on the product rather than
their specific work.
*		When	you're	working	with	digital	capabilities,	you	can't	think	too	
long-term. Rapid advances in computer technology and its new
applications make long-term planning a futile exercise. Maintain a mindset
of agility across everything-your customers, your teams, your internal
systems. Use customer feedback to experiment again and again.
53



CIO Straight Talk - Issue 8

Table of Contents for the Digital Edition of CIO Straight Talk - Issue 8

Contents
CIO Straight Talk - Issue 8 - Cover1
CIO Straight Talk - Issue 8 - Cover2
CIO Straight Talk - Issue 8 - 1
CIO Straight Talk - Issue 8 - Contents
CIO Straight Talk - Issue 8 - 3
CIO Straight Talk - Issue 8 - 4
CIO Straight Talk - Issue 8 - 5
CIO Straight Talk - Issue 8 - 6
CIO Straight Talk - Issue 8 - 7
CIO Straight Talk - Issue 8 - 8
CIO Straight Talk - Issue 8 - 9
CIO Straight Talk - Issue 8 - 10
CIO Straight Talk - Issue 8 - 11
CIO Straight Talk - Issue 8 - 12
CIO Straight Talk - Issue 8 - 13
CIO Straight Talk - Issue 8 - 14
CIO Straight Talk - Issue 8 - 15
CIO Straight Talk - Issue 8 - 16
CIO Straight Talk - Issue 8 - 17
CIO Straight Talk - Issue 8 - 18
CIO Straight Talk - Issue 8 - 19
CIO Straight Talk - Issue 8 - 20
CIO Straight Talk - Issue 8 - 21
CIO Straight Talk - Issue 8 - 22
CIO Straight Talk - Issue 8 - 23
CIO Straight Talk - Issue 8 - 24
CIO Straight Talk - Issue 8 - 25
CIO Straight Talk - Issue 8 - 26
CIO Straight Talk - Issue 8 - 27
CIO Straight Talk - Issue 8 - 28
CIO Straight Talk - Issue 8 - 29
CIO Straight Talk - Issue 8 - 30
CIO Straight Talk - Issue 8 - 31
CIO Straight Talk - Issue 8 - 32
CIO Straight Talk - Issue 8 - 33
CIO Straight Talk - Issue 8 - 34
CIO Straight Talk - Issue 8 - 35
CIO Straight Talk - Issue 8 - 36
CIO Straight Talk - Issue 8 - 37
CIO Straight Talk - Issue 8 - 38
CIO Straight Talk - Issue 8 - 39
CIO Straight Talk - Issue 8 - 40
CIO Straight Talk - Issue 8 - 41
CIO Straight Talk - Issue 8 - 42
CIO Straight Talk - Issue 8 - 43
CIO Straight Talk - Issue 8 - 44
CIO Straight Talk - Issue 8 - 45
CIO Straight Talk - Issue 8 - 46
CIO Straight Talk - Issue 8 - 47
CIO Straight Talk - Issue 8 - 48
CIO Straight Talk - Issue 8 - 49
CIO Straight Talk - Issue 8 - 50
CIO Straight Talk - Issue 8 - 51
CIO Straight Talk - Issue 8 - 52
CIO Straight Talk - Issue 8 - 53
CIO Straight Talk - Issue 8 - 54
CIO Straight Talk - Issue 8 - 55
CIO Straight Talk - Issue 8 - 56
CIO Straight Talk - Issue 8 - 57
CIO Straight Talk - Issue 8 - 58
CIO Straight Talk - Issue 8 - 59
CIO Straight Talk - Issue 8 - 60
CIO Straight Talk - Issue 8 - 61
CIO Straight Talk - Issue 8 - 62
CIO Straight Talk - Issue 8 - 63
CIO Straight Talk - Issue 8 - 64
CIO Straight Talk - Issue 8 - 65
CIO Straight Talk - Issue 8 - 66
CIO Straight Talk - Issue 8 - 67
CIO Straight Talk - Issue 8 - 68
CIO Straight Talk - Issue 8 - 69
CIO Straight Talk - Issue 8 - 70
CIO Straight Talk - Issue 8 - 71
CIO Straight Talk - Issue 8 - 72
CIO Straight Talk - Issue 8 - 73
CIO Straight Talk - Issue 8 - 74
CIO Straight Talk - Issue 8 - 75
CIO Straight Talk - Issue 8 - Cover3
CIO Straight Talk - Issue 8 - Cover4
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