CIO Straight Talk - Issue 8 - 50

Over the last decade, the media industry has

roles. While CMOs are usually focused on building

been significantly disrupted by the challenge of

the best marketing capability, they typically lack

digital transformation. The Economist, where I

a technology background. Meanwhile, CIOs have

serve as Chief Digital Officer, has experienced this

the technology expertise but their job is building a

transformation first-hand, and like other leading

robust IT infrastructure and providing services to

media organizations, it has applied digital thinking

internal customers.

to its products, customer relations, and the
development of online communities.

The CDO position brings parts of those two
roles together around two important dimensions:

But no matter what business or industry you're

customer perspective and digital thinking.

in, becoming a digital enterprise undoubtedly is -

Representing the customer, the CDO asks:

or should be - central to your strategy. It used to

How does the customer look at us? What's

be that you had a separate technology strategy

the customer journey like? Is it an enjoyable

and a separate business strategy, and you made

experience? Promoting digital thinking in the

sure that your technology strategy was "aligned

organization, the CDO asks: Who could disrupt us?

with" your business strategy. But today, digital

Should we disrupt others? How are we going to

thinking should permeate everything you do as a

truly take advantage of digital and not just treat it

business, whether it be driving into new markets

as an add-on to the wider business strategy?

or generating new value. So rather than remaining

Ultimately, CDOs must be willing to experiment

separate, your digital and business strategies

and be comfortable with not having "answers" or

should blend into one unified strategy.

"solutions." While the work of the CDO is open-

In my role as Chief Digital Officer, my key

ended, I've discovered a number of successful

responsibility is just that-to bring together the

practices that may help you in the task of creating

digital approach and the business strategy. The

a digital enterprise, in any industry.

CDO position is a new role in companies that fuses
together elements of the traditional CMO and CIO

Jora Gill joined The Economist Group in London as Chief Digital Officer, in
June 2014. Previously, he was a Chief Technology Officer at Elsevier and
at Standard and Poor's and was a departmental technology head at BNP
Paribas. An MBA graduate of the University of Birmingham, he calls himself a
life-long learner of everything from anthropology to sketching. "At any one
time, you will find me carrying a number of books and studying a number of
online MOOCs," he says. Among his personal passions, he lists the football
team where he grew up, the Wolves of Wolverhampton, adding: "But they
do not have a passion for me, as they lose most weeks."

50



CIO Straight Talk - Issue 8

Table of Contents for the Digital Edition of CIO Straight Talk - Issue 8

Contents
CIO Straight Talk - Issue 8 - Cover1
CIO Straight Talk - Issue 8 - Cover2
CIO Straight Talk - Issue 8 - 1
CIO Straight Talk - Issue 8 - Contents
CIO Straight Talk - Issue 8 - 3
CIO Straight Talk - Issue 8 - 4
CIO Straight Talk - Issue 8 - 5
CIO Straight Talk - Issue 8 - 6
CIO Straight Talk - Issue 8 - 7
CIO Straight Talk - Issue 8 - 8
CIO Straight Talk - Issue 8 - 9
CIO Straight Talk - Issue 8 - 10
CIO Straight Talk - Issue 8 - 11
CIO Straight Talk - Issue 8 - 12
CIO Straight Talk - Issue 8 - 13
CIO Straight Talk - Issue 8 - 14
CIO Straight Talk - Issue 8 - 15
CIO Straight Talk - Issue 8 - 16
CIO Straight Talk - Issue 8 - 17
CIO Straight Talk - Issue 8 - 18
CIO Straight Talk - Issue 8 - 19
CIO Straight Talk - Issue 8 - 20
CIO Straight Talk - Issue 8 - 21
CIO Straight Talk - Issue 8 - 22
CIO Straight Talk - Issue 8 - 23
CIO Straight Talk - Issue 8 - 24
CIO Straight Talk - Issue 8 - 25
CIO Straight Talk - Issue 8 - 26
CIO Straight Talk - Issue 8 - 27
CIO Straight Talk - Issue 8 - 28
CIO Straight Talk - Issue 8 - 29
CIO Straight Talk - Issue 8 - 30
CIO Straight Talk - Issue 8 - 31
CIO Straight Talk - Issue 8 - 32
CIO Straight Talk - Issue 8 - 33
CIO Straight Talk - Issue 8 - 34
CIO Straight Talk - Issue 8 - 35
CIO Straight Talk - Issue 8 - 36
CIO Straight Talk - Issue 8 - 37
CIO Straight Talk - Issue 8 - 38
CIO Straight Talk - Issue 8 - 39
CIO Straight Talk - Issue 8 - 40
CIO Straight Talk - Issue 8 - 41
CIO Straight Talk - Issue 8 - 42
CIO Straight Talk - Issue 8 - 43
CIO Straight Talk - Issue 8 - 44
CIO Straight Talk - Issue 8 - 45
CIO Straight Talk - Issue 8 - 46
CIO Straight Talk - Issue 8 - 47
CIO Straight Talk - Issue 8 - 48
CIO Straight Talk - Issue 8 - 49
CIO Straight Talk - Issue 8 - 50
CIO Straight Talk - Issue 8 - 51
CIO Straight Talk - Issue 8 - 52
CIO Straight Talk - Issue 8 - 53
CIO Straight Talk - Issue 8 - 54
CIO Straight Talk - Issue 8 - 55
CIO Straight Talk - Issue 8 - 56
CIO Straight Talk - Issue 8 - 57
CIO Straight Talk - Issue 8 - 58
CIO Straight Talk - Issue 8 - 59
CIO Straight Talk - Issue 8 - 60
CIO Straight Talk - Issue 8 - 61
CIO Straight Talk - Issue 8 - 62
CIO Straight Talk - Issue 8 - 63
CIO Straight Talk - Issue 8 - 64
CIO Straight Talk - Issue 8 - 65
CIO Straight Talk - Issue 8 - 66
CIO Straight Talk - Issue 8 - 67
CIO Straight Talk - Issue 8 - 68
CIO Straight Talk - Issue 8 - 69
CIO Straight Talk - Issue 8 - 70
CIO Straight Talk - Issue 8 - 71
CIO Straight Talk - Issue 8 - 72
CIO Straight Talk - Issue 8 - 73
CIO Straight Talk - Issue 8 - 74
CIO Straight Talk - Issue 8 - 75
CIO Straight Talk - Issue 8 - Cover3
CIO Straight Talk - Issue 8 - Cover4
https://magazine.straighttalkonline.com/hi_tech
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https://magazine.straighttalkonline.com/assetheavy2020
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https://magazine.straighttalkonline.com/issue11
https://magazine.straighttalkonline.com/issue10
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https://magazine.straighttalkonline.com/womeninit
https://magazine.straighttalkonline.com/financialservices
https://magazine.straighttalkonline.com/issue8
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https://magazine.straighttalkonline.com/issue5
https://magazine.straighttalkonline.com/issue4
https://magazine.straighttalkonline.com/issue3
https://magazine.straighttalkonline.com/issue2
https://magazine.straighttalkonline.com/issue1
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