CIO Straight Talk - Issue 8 - 41

MONEYBALL II
Major league baseball has been an innovator in the use of data analytics to assess
players' abilities, a story told in the book and movie "Moneyball." Now the CIO
of the 115-year-old Boston Red Sox wants to apply similarly sophisticated
analytics to better understand its customers.
Talk about perfect timing. I joined the Red Sox in

management of the team-which was founded in

August 2013, just as the team's 10-year, 820-game

1901 and has played at America's oldest baseball

sell-out streak had come to an end, following the

park since 1912-had decided that it was time for a

team's unceremonious fall from grace late in the 2012

digital transformation.

season. For the Red Sox, who had been regular pennant

I came to the Red Sox from The Weather Channel,

contenders and had won two World Series in the

where I was CIO for almost 15 years. To the average

previous decade, 2012 was their first losing season since

person, the only similarity between baseball and

1997 and their worst season since 1965. The executive

weather might be their unpredictability. To my

The Boston Red Sox of baseball's American League, who play in America's oldest baseball park, have won
the World Series three times in the last last 12 years and are known for their avid fans.

41



CIO Straight Talk - Issue 8

Table of Contents for the Digital Edition of CIO Straight Talk - Issue 8

Contents
CIO Straight Talk - Issue 8 - Cover1
CIO Straight Talk - Issue 8 - Cover2
CIO Straight Talk - Issue 8 - 1
CIO Straight Talk - Issue 8 - Contents
CIO Straight Talk - Issue 8 - 3
CIO Straight Talk - Issue 8 - 4
CIO Straight Talk - Issue 8 - 5
CIO Straight Talk - Issue 8 - 6
CIO Straight Talk - Issue 8 - 7
CIO Straight Talk - Issue 8 - 8
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CIO Straight Talk - Issue 8 - 11
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CIO Straight Talk - Issue 8 - Cover3
CIO Straight Talk - Issue 8 - Cover4
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