34 40 MONEYBALL II LEADERSHIP MEANS TESTING YOUR LIMITS Brian Shield CIO Boston Red Sox Teresa Van De Bogart VP, Global IT Solution Delivery Molson Coors Brewing Company cdo straight talking BRIDGING THE DIGITAL AND THE PHYSICAL Sree Sreenivasan 47 SPOTLIGHT ON THE CDO FIVE TIPS FOR BUILDING A DIGITAL BUSINESS Jora Gill 48 Chief Digital Officer NYC.gov (Former Chief Digital Officer, The Metropolitan Museum of Art) 54 big thinking Chief Digital Officer The Economist Group 60 68 GETTING TO DIGITAL-FIRST THINKING Joris Merks-Benjaminsen Head of Digital Transformation, Northern Europe Google THE ADVENT OF "DIGITAL LABOR" Thomas Young Founder and Managing Partner RUMJog Enterpriseshttp://www.NYC.gov