CIO Straight Talk - Issue 6 - 46
We have learned that any kind of big data or business intelligence, or BI,
activity should start with a question. Asking and answering the right one
unlocks real value for our customers and shareholders.
remains untouched - and some
already tapped most of the revenue
have the right foundation in place.
of that isn't even "data" yet. As an
there, then it makes sense to start
We plan to exploit further growth in
example, a casual conversation is
tapping into the next 15 to 20 percent
data while doing what's needed to
currently classified as ephemeral
or beyond. Perhaps only 5 percent of
keep up with regulation and making
data, but in the next few years I
the value is in the last 50 percent of
sure we generate the right types of
believe we will see more advanced
the data. And certainly the cost to
opportunity. And we never lose sight
voice recognition functionality on
extract value from that 50 percent is
of the fact that big data should be
devices like smartphones, allowing
much higher, because the tools for
considered as a complete ecosystem,
conversations to be analyzed just as
doing that are not well developed.
one that involves not just the raw data
social media data is today.
So, if you have extracted most of the
but also people, processes, culture,
value from BI 1.0, that's great. But
and tools.
If you were to correlate those
segments of data to revenue
if you haven't, I would recommend
availability, you would find that a lot
focusing your efforts on ensuring you
of the easy-to-grab revenue is in the
are getting the maximum return from
easy-to-analyze data (BI 1.0). If your
what you can do today.
company is comfortable that it has
At ASB, we first want to ensure we
The Takeaways
* There's lots of talk about managing data and extracting insights from it, but not enough talk about the
challenge of creating value from the data. Any big data or business intelligence activity should start with
a business question that needs an answer. In fact, if you don't have that question, the initiative may yield
information that is interesting but irrelevant.
* Although we have tools to analyze mounds of unstructured data, at least 50% of data remains untouched -
think of casual conversations. The technology to mine those vast untapped sources is on the horizon,
but companies can focus today on the easy-to-analyze data, which is currently generating the
easy-to-grab revenue.
CIO Straight Talk | 46
CIO Straight Talk - Issue 6
Table of Contents for the Digital Edition of CIO Straight Talk - Issue 6
Contents
CIO Straight Talk - Issue 6 - Cover1
CIO Straight Talk - Issue 6 - Contents
CIO Straight Talk - Issue 6 - 3
CIO Straight Talk - Issue 6 - 4
CIO Straight Talk - Issue 6 - 5
CIO Straight Talk - Issue 6 - 6
CIO Straight Talk - Issue 6 - 7
CIO Straight Talk - Issue 6 - 8
CIO Straight Talk - Issue 6 - 9
CIO Straight Talk - Issue 6 - 10
CIO Straight Talk - Issue 6 - 11
CIO Straight Talk - Issue 6 - 12
CIO Straight Talk - Issue 6 - 13
CIO Straight Talk - Issue 6 - 14
CIO Straight Talk - Issue 6 - 15
CIO Straight Talk - Issue 6 - 16
CIO Straight Talk - Issue 6 - 17
CIO Straight Talk - Issue 6 - 18
CIO Straight Talk - Issue 6 - 19
CIO Straight Talk - Issue 6 - 20
CIO Straight Talk - Issue 6 - 21
CIO Straight Talk - Issue 6 - 22
CIO Straight Talk - Issue 6 - 23
CIO Straight Talk - Issue 6 - 24
CIO Straight Talk - Issue 6 - 25
CIO Straight Talk - Issue 6 - 26
CIO Straight Talk - Issue 6 - 27
CIO Straight Talk - Issue 6 - 28
CIO Straight Talk - Issue 6 - 29
CIO Straight Talk - Issue 6 - 30
CIO Straight Talk - Issue 6 - 31
CIO Straight Talk - Issue 6 - 32
CIO Straight Talk - Issue 6 - 33
CIO Straight Talk - Issue 6 - 34
CIO Straight Talk - Issue 6 - 35
CIO Straight Talk - Issue 6 - 36
CIO Straight Talk - Issue 6 - 37
CIO Straight Talk - Issue 6 - 38
CIO Straight Talk - Issue 6 - 39
CIO Straight Talk - Issue 6 - 40
CIO Straight Talk - Issue 6 - 41
CIO Straight Talk - Issue 6 - 42
CIO Straight Talk - Issue 6 - 43
CIO Straight Talk - Issue 6 - 44
CIO Straight Talk - Issue 6 - 45
CIO Straight Talk - Issue 6 - 46
CIO Straight Talk - Issue 6 - 47
CIO Straight Talk - Issue 6 - 48
CIO Straight Talk - Issue 6 - 49
CIO Straight Talk - Issue 6 - 50
CIO Straight Talk - Issue 6 - 51
CIO Straight Talk - Issue 6 - 52
CIO Straight Talk - Issue 6 - 53
CIO Straight Talk - Issue 6 - 54
CIO Straight Talk - Issue 6 - 55
CIO Straight Talk - Issue 6 - 56
CIO Straight Talk - Issue 6 - 57
CIO Straight Talk - Issue 6 - 58
CIO Straight Talk - Issue 6 - 59
CIO Straight Talk - Issue 6 - 60
CIO Straight Talk - Issue 6 - 61
CIO Straight Talk - Issue 6 - 62
CIO Straight Talk - Issue 6 - 63
CIO Straight Talk - Issue 6 - 64
CIO Straight Talk - Issue 6 - 65
CIO Straight Talk - Issue 6 - 66
CIO Straight Talk - Issue 6 - InsertA
CIO Straight Talk - Issue 6 - 67
CIO Straight Talk - Issue 6 - InsertB
CIO Straight Talk - Issue 6 - 68
CIO Straight Talk - Issue 6 - 69
CIO Straight Talk - Issue 6 - 70
CIO Straight Talk - Issue 6 - 71
CIO Straight Talk - Issue 6 - 72
CIO Straight Talk - Issue 6 - 73
CIO Straight Talk - Issue 6 - 74
CIO Straight Talk - Issue 6 - Cover3
CIO Straight Talk - Issue 6 - Cover4
https://magazine.straighttalkonline.com/hi_tech
https://magazine.straighttalkonline.com/issue12
https://magazine.straighttalkonline.com/assetheavy2020
https://magazine.straighttalkonline.com/lifesciencesandhealthcare2019
https://magazine.straighttalkonline.com/womenintech2
https://magazine.straighttalkonline.com/financialservices2019/
https://magazine.straighttalkonline.com/issue11
https://magazine.straighttalkonline.com/issue10
https://magazine.straighttalkonline.com/issue9
https://magazine.straighttalkonline.com/womeninit
https://magazine.straighttalkonline.com/financialservices
https://magazine.straighttalkonline.com/issue8
https://magazine.straighttalkonline.com/issue7
https://magazine.straighttalkonline.com/issue6
https://magazine.straighttalkonline.com/issue5
https://magazine.straighttalkonline.com/issue4
https://magazine.straighttalkonline.com/issue3
https://magazine.straighttalkonline.com/issue2
https://magazine.straighttalkonline.com/issue1
https://www.nxtbookmedia.com