CIO Straight Talk - Issue 6 - 45
more data driven, so that it can
help customers leverage their own
interesting patterns.
I'll take the findings to the business,
financial data. We have recognized
and if we're told that something is not
this problem at ASB, and we have
of interest, we move on to the next
learned that any kind of big data or
idea and the next view of the data.
business intelligence, or BI, activity
On the other hand, if they say, "This
should start with a question. Asking
is interesting and could perhaps be
and answering the right one unlocks
even more interesting with certain
real value for our customers
additions or refinements," then we can
and shareholders.
make quick gains and focus on how
Asking the Right Question
value could follow from answering a
specific question based on a
perceived opportunity.
We are always trying to determine
the business question that needs
The Future of Big Data
an answer. When we have that it is
much easier for the technical people
of big data is not new. There are many
In fact, if you don't have that right
parallels with the evolution of BI in
question, the work being done may be
the 1990s. What we are experiencing
simply academic in nature, producing
now I believe is really BI 2.0, with
interesting information that is of little
new tools, data, and potential revenue
value. We try to define information
right now in our social
channels.
What is happening with the evolution
or a vendor to deliver the right data.
New communities
of interest have
spawned around
data at different parts
of its life cycle
- for example,
Marketing is interested
in what is happening
streams based on our increasingly
that the business can use, information digital lives.
that will allow its possessor to make
BI, which analyzes structured
better decisions and "turn a dial"
information in relational database
to increase customer satisfaction or
management systems, typically routes
market share. When that happens,
data through a data warehouse and
information really does have value.
yields insights the next day. It is easy
The question asked was the one
to interpret and analyze because
needed to focus analytical
it is highly structured - but that
resources efficiently.
represents only a small percentage
In some cases, gains can be realized of the data within an organization's
by employing the art of the possible -
environment. In recent years, it has
that is, using our growing capability
become economically feasible to
to analyze big data to see what sort of
analyze the next, say, 35 percent of
insights emerge, to identify potential
a company's data. For example, it is
areas of opportunity or discover
now possible to analyze documents,
patterns in the data that would not
e-mails, and social feeds using
typically be noticed through human
inexpensive tools that can reveal
intuition. I have a small innovation
new opportunities to help customers
budget that supports low-cost and
manage their finances and alert us
low-effort initiatives to provide a
quickly to their needs.
quick view of topical data or seek out
Still, at least 50 percent of data
CIO Straight Talk | 45
CIO Straight Talk - Issue 6
Table of Contents for the Digital Edition of CIO Straight Talk - Issue 6
Contents
CIO Straight Talk - Issue 6 - Cover1
CIO Straight Talk - Issue 6 - Contents
CIO Straight Talk - Issue 6 - 3
CIO Straight Talk - Issue 6 - 4
CIO Straight Talk - Issue 6 - 5
CIO Straight Talk - Issue 6 - 6
CIO Straight Talk - Issue 6 - 7
CIO Straight Talk - Issue 6 - 8
CIO Straight Talk - Issue 6 - 9
CIO Straight Talk - Issue 6 - 10
CIO Straight Talk - Issue 6 - 11
CIO Straight Talk - Issue 6 - 12
CIO Straight Talk - Issue 6 - 13
CIO Straight Talk - Issue 6 - 14
CIO Straight Talk - Issue 6 - 15
CIO Straight Talk - Issue 6 - 16
CIO Straight Talk - Issue 6 - 17
CIO Straight Talk - Issue 6 - 18
CIO Straight Talk - Issue 6 - 19
CIO Straight Talk - Issue 6 - 20
CIO Straight Talk - Issue 6 - 21
CIO Straight Talk - Issue 6 - 22
CIO Straight Talk - Issue 6 - 23
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CIO Straight Talk - Issue 6 - 25
CIO Straight Talk - Issue 6 - 26
CIO Straight Talk - Issue 6 - 27
CIO Straight Talk - Issue 6 - 28
CIO Straight Talk - Issue 6 - 29
CIO Straight Talk - Issue 6 - 30
CIO Straight Talk - Issue 6 - 31
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CIO Straight Talk - Issue 6 - 36
CIO Straight Talk - Issue 6 - 37
CIO Straight Talk - Issue 6 - 38
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CIO Straight Talk - Issue 6 - 40
CIO Straight Talk - Issue 6 - 41
CIO Straight Talk - Issue 6 - 42
CIO Straight Talk - Issue 6 - 43
CIO Straight Talk - Issue 6 - 44
CIO Straight Talk - Issue 6 - 45
CIO Straight Talk - Issue 6 - 46
CIO Straight Talk - Issue 6 - 47
CIO Straight Talk - Issue 6 - 48
CIO Straight Talk - Issue 6 - 49
CIO Straight Talk - Issue 6 - 50
CIO Straight Talk - Issue 6 - 51
CIO Straight Talk - Issue 6 - 52
CIO Straight Talk - Issue 6 - 53
CIO Straight Talk - Issue 6 - 54
CIO Straight Talk - Issue 6 - 55
CIO Straight Talk - Issue 6 - 56
CIO Straight Talk - Issue 6 - 57
CIO Straight Talk - Issue 6 - 58
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CIO Straight Talk - Issue 6 - 60
CIO Straight Talk - Issue 6 - 61
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CIO Straight Talk - Issue 6 - 63
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CIO Straight Talk - Issue 6 - 65
CIO Straight Talk - Issue 6 - 66
CIO Straight Talk - Issue 6 - InsertA
CIO Straight Talk - Issue 6 - 67
CIO Straight Talk - Issue 6 - InsertB
CIO Straight Talk - Issue 6 - 68
CIO Straight Talk - Issue 6 - 69
CIO Straight Talk - Issue 6 - 70
CIO Straight Talk - Issue 6 - 71
CIO Straight Talk - Issue 6 - 72
CIO Straight Talk - Issue 6 - 73
CIO Straight Talk - Issue 6 - 74
CIO Straight Talk - Issue 6 - Cover3
CIO Straight Talk - Issue 6 - Cover4
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https://magazine.straighttalkonline.com/issue5
https://magazine.straighttalkonline.com/issue4
https://magazine.straighttalkonline.com/issue3
https://magazine.straighttalkonline.com/issue2
https://magazine.straighttalkonline.com/issue1
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