CIO Straight Talk - Issue 6 - 46

We have learned that any kind of big data or business intelligence, or BI,
activity should start with a question. Asking and answering the right one
unlocks real value for our customers and shareholders.

remains untouched - and some

already tapped most of the revenue

have the right foundation in place.

of that isn't even "data" yet. As an

there, then it makes sense to start

We plan to exploit further growth in

example, a casual conversation is

tapping into the next 15 to 20 percent

data while doing what's needed to

currently classified as ephemeral

or beyond. Perhaps only 5 percent of

keep up with regulation and making

data, but in the next few years I

the value is in the last 50 percent of

sure we generate the right types of

believe we will see more advanced

the data. And certainly the cost to

opportunity. And we never lose sight

voice recognition functionality on

extract value from that 50 percent is

of the fact that big data should be

devices like smartphones, allowing

much higher, because the tools for

considered as a complete ecosystem,

conversations to be analyzed just as

doing that are not well developed.

one that involves not just the raw data

social media data is today.

So, if you have extracted most of the

but also people, processes, culture,

value from BI 1.0, that's great. But

and tools.

If you were to correlate those
segments of data to revenue

if you haven't, I would recommend

availability, you would find that a lot

focusing your efforts on ensuring you

of the easy-to-grab revenue is in the

are getting the maximum return from

easy-to-analyze data (BI 1.0). If your

what you can do today.

company is comfortable that it has

At ASB, we first want to ensure we

The Takeaways
* There's lots of talk about managing data and extracting insights from it, but not enough talk about the
challenge of creating value from the data. Any big data or business intelligence activity should start with
a business question that needs an answer. In fact, if you don't have that question, the initiative may yield
information that is interesting but irrelevant.
* Although we have tools to analyze mounds of unstructured data, at least 50% of data remains untouched -
think of casual conversations. The technology to mine those vast untapped sources is on the horizon,
but companies can focus today on the easy-to-analyze data, which is currently generating the
easy-to-grab revenue.

CIO Straight Talk | 46



Table of Contents for the Digital Edition of CIO Straight Talk - Issue 6

Contents
CIO Straight Talk - Issue 6 - Cover1
CIO Straight Talk - Issue 6 - Contents
CIO Straight Talk - Issue 6 - 3
CIO Straight Talk - Issue 6 - 4
CIO Straight Talk - Issue 6 - 5
CIO Straight Talk - Issue 6 - 6
CIO Straight Talk - Issue 6 - 7
CIO Straight Talk - Issue 6 - 8
CIO Straight Talk - Issue 6 - 9
CIO Straight Talk - Issue 6 - 10
CIO Straight Talk - Issue 6 - 11
CIO Straight Talk - Issue 6 - 12
CIO Straight Talk - Issue 6 - 13
CIO Straight Talk - Issue 6 - 14
CIO Straight Talk - Issue 6 - 15
CIO Straight Talk - Issue 6 - 16
CIO Straight Talk - Issue 6 - 17
CIO Straight Talk - Issue 6 - 18
CIO Straight Talk - Issue 6 - 19
CIO Straight Talk - Issue 6 - 20
CIO Straight Talk - Issue 6 - 21
CIO Straight Talk - Issue 6 - 22
CIO Straight Talk - Issue 6 - 23
CIO Straight Talk - Issue 6 - 24
CIO Straight Talk - Issue 6 - 25
CIO Straight Talk - Issue 6 - 26
CIO Straight Talk - Issue 6 - 27
CIO Straight Talk - Issue 6 - 28
CIO Straight Talk - Issue 6 - 29
CIO Straight Talk - Issue 6 - 30
CIO Straight Talk - Issue 6 - 31
CIO Straight Talk - Issue 6 - 32
CIO Straight Talk - Issue 6 - 33
CIO Straight Talk - Issue 6 - 34
CIO Straight Talk - Issue 6 - 35
CIO Straight Talk - Issue 6 - 36
CIO Straight Talk - Issue 6 - 37
CIO Straight Talk - Issue 6 - 38
CIO Straight Talk - Issue 6 - 39
CIO Straight Talk - Issue 6 - 40
CIO Straight Talk - Issue 6 - 41
CIO Straight Talk - Issue 6 - 42
CIO Straight Talk - Issue 6 - 43
CIO Straight Talk - Issue 6 - 44
CIO Straight Talk - Issue 6 - 45
CIO Straight Talk - Issue 6 - 46
CIO Straight Talk - Issue 6 - 47
CIO Straight Talk - Issue 6 - 48
CIO Straight Talk - Issue 6 - 49
CIO Straight Talk - Issue 6 - 50
CIO Straight Talk - Issue 6 - 51
CIO Straight Talk - Issue 6 - 52
CIO Straight Talk - Issue 6 - 53
CIO Straight Talk - Issue 6 - 54
CIO Straight Talk - Issue 6 - 55
CIO Straight Talk - Issue 6 - 56
CIO Straight Talk - Issue 6 - 57
CIO Straight Talk - Issue 6 - 58
CIO Straight Talk - Issue 6 - 59
CIO Straight Talk - Issue 6 - 60
CIO Straight Talk - Issue 6 - 61
CIO Straight Talk - Issue 6 - 62
CIO Straight Talk - Issue 6 - 63
CIO Straight Talk - Issue 6 - 64
CIO Straight Talk - Issue 6 - 65
CIO Straight Talk - Issue 6 - 66
CIO Straight Talk - Issue 6 - InsertA
CIO Straight Talk - Issue 6 - 67
CIO Straight Talk - Issue 6 - InsertB
CIO Straight Talk - Issue 6 - 68
CIO Straight Talk - Issue 6 - 69
CIO Straight Talk - Issue 6 - 70
CIO Straight Talk - Issue 6 - 71
CIO Straight Talk - Issue 6 - 72
CIO Straight Talk - Issue 6 - 73
CIO Straight Talk - Issue 6 - 74
CIO Straight Talk - Issue 6 - Cover3
CIO Straight Talk - Issue 6 - Cover4
http://magazine.straighttalkonline.com/womenintech2
http://magazine.straighttalkonline.com/issue11
http://magazine.straighttalkonline.com/issue10
http://magazine.straighttalkonline.com/issue9
http://magazine.straighttalkonline.com/issue8
http://magazine.straighttalkonline.com/issue7
http://magazine.straighttalkonline.com/issue6
http://magazine.straighttalkonline.com/issue5
http://magazine.straighttalkonline.com/issue4
http://magazine.straighttalkonline.com/issue3
http://magazine.straighttalkonline.com/issue2
http://magazine.straighttalkonline.com/issue1
http://www.nxtbookMEDIA.com