CIO Straight Talk - Issue 6 - 45

more data driven, so that it can
help customers leverage their own

interesting patterns.
I'll take the findings to the business,

financial data. We have recognized

and if we're told that something is not

this problem at ASB, and we have

of interest, we move on to the next

learned that any kind of big data or

idea and the next view of the data.

business intelligence, or BI, activity

On the other hand, if they say, "This

should start with a question. Asking

is interesting and could perhaps be

and answering the right one unlocks

even more interesting with certain

real value for our customers

additions or refinements," then we can

and shareholders.

make quick gains and focus on how

Asking the Right Question

value could follow from answering a
specific question based on a
perceived opportunity.

We are always trying to determine
the business question that needs

The Future of Big Data

an answer. When we have that it is
much easier for the technical people

of big data is not new. There are many

In fact, if you don't have that right

parallels with the evolution of BI in

question, the work being done may be

the 1990s. What we are experiencing

simply academic in nature, producing

now I believe is really BI 2.0, with

interesting information that is of little

new tools, data, and potential revenue

value. We try to define information

right now in our social
channels.

What is happening with the evolution

or a vendor to deliver the right data.

New communities
of interest have
spawned around
data at different parts
of its life cycle
- for example,
Marketing is interested
in what is happening

streams based on our increasingly

that the business can use, information digital lives.
that will allow its possessor to make

BI, which analyzes structured

better decisions and "turn a dial"

information in relational database

to increase customer satisfaction or

management systems, typically routes

market share. When that happens,

data through a data warehouse and

information really does have value.

yields insights the next day. It is easy

The question asked was the one

to interpret and analyze because

needed to focus analytical

it is highly structured - but that

resources efficiently.

represents only a small percentage

In some cases, gains can be realized of the data within an organization's
by employing the art of the possible -

environment. In recent years, it has

that is, using our growing capability

become economically feasible to

to analyze big data to see what sort of

analyze the next, say, 35 percent of

insights emerge, to identify potential

a company's data. For example, it is

areas of opportunity or discover

now possible to analyze documents,

patterns in the data that would not

e-mails, and social feeds using

typically be noticed through human

inexpensive tools that can reveal

intuition. I have a small innovation

new opportunities to help customers

budget that supports low-cost and

manage their finances and alert us

low-effort initiatives to provide a

quickly to their needs.

quick view of topical data or seek out

Still, at least 50 percent of data

CIO Straight Talk | 45



Table of Contents for the Digital Edition of CIO Straight Talk - Issue 6

Contents
CIO Straight Talk - Issue 6 - Cover1
CIO Straight Talk - Issue 6 - Contents
CIO Straight Talk - Issue 6 - 3
CIO Straight Talk - Issue 6 - 4
CIO Straight Talk - Issue 6 - 5
CIO Straight Talk - Issue 6 - 6
CIO Straight Talk - Issue 6 - 7
CIO Straight Talk - Issue 6 - 8
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CIO Straight Talk - Issue 6 - 11
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CIO Straight Talk - Issue 6 - 45
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CIO Straight Talk - Issue 6 - InsertA
CIO Straight Talk - Issue 6 - 67
CIO Straight Talk - Issue 6 - InsertB
CIO Straight Talk - Issue 6 - 68
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CIO Straight Talk - Issue 6 - Cover3
CIO Straight Talk - Issue 6 - Cover4
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