CIO Straight Talk - Issue 6 - 39

them. This positions us as a more

your old communication habits here."

attractive workplace to the workers of

A bit crude? Maybe. But it caught

the future. It wouldn't take much to

people's attention and got them on

get those latest generations on board

board. By spreading our message

with the change.

enterprise-wide, we created strong

The rest of the organization was
a different matter. We knew this
was going to be more than just a

momentum and set the stage for
company-wide adoption.
Rather than take the typical IT help

technology replacement. We realized

desk approach to support - which

very early on that if we presented

would have been overwhelming,

this as an e-mail or collaboration

given that we were rolling this out

replacement, our existing employees

to tens of thousands of users - we

would concentrate on comparing

held open forums. Tellingly, three

the tools to the ones that have come

quarters of the questions people had

before. Instead, we promoted this

about Google Apps were answered by

as a game changer - one that would

One sign, outside
the bathrooms,
stated, 'Flush your old
communication habits
here.' A bit crude?
Maybe. But it caught
people's attention and
got them on board.

business people.

transform the way we communicate,

We also introduced Google Stories:

the way we collaborate, the way

every month we asked each region to

we create transparency. It would

submit success stories about using

also enable our different operating

the apps. They shared how this

companies to work together in this

technology was transforming some

manner for the very first time.

aspect of the way they worked. And

This wasn't a typical IT project
with simply a technical project plan,
followed by testing, implementation,
and optional training. Together with
our business partners, we engaged

those stories further stoked interest in
adoption of the apps.

Under-Promise, OverDeliver

a design agency to help us create an
internal marketing campaign for the

The beauty of going with a cloud

rollout of Google Apps, using the

solution is that people's expectations

initiative's "Together, faster" name as

are lower than they would be for a

a theme. This was the furthest thing

customized solution. As a result, we

from a typical IT project for us. We

could have very frank discussions

approached it as a transformation that about what was possible and what
required effective communication

wasn't. We were able to make it clear

and change management. We had

that certain functionality would take

mandatory training sessions. We set

some time while other capabilities

up Google Booths to answer questions just weren't in the cards. We were
and solve issues. We had signs and

open and transparent. If there were

banners throughout our offices

alternatives, we'd offer them.

asking, "Do you want to enter a new

With traditional, customized on-

era of working together?" One sign,

premise software, you can wind up

outside the bathrooms, stated, "Flush

in endless debates about what button

CIO Straight Talk | 39



Table of Contents for the Digital Edition of CIO Straight Talk - Issue 6

Contents
CIO Straight Talk - Issue 6 - Cover1
CIO Straight Talk - Issue 6 - Contents
CIO Straight Talk - Issue 6 - 3
CIO Straight Talk - Issue 6 - 4
CIO Straight Talk - Issue 6 - 5
CIO Straight Talk - Issue 6 - 6
CIO Straight Talk - Issue 6 - 7
CIO Straight Talk - Issue 6 - 8
CIO Straight Talk - Issue 6 - 9
CIO Straight Talk - Issue 6 - 10
CIO Straight Talk - Issue 6 - 11
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CIO Straight Talk - Issue 6 - InsertA
CIO Straight Talk - Issue 6 - 67
CIO Straight Talk - Issue 6 - InsertB
CIO Straight Talk - Issue 6 - 68
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CIO Straight Talk - Issue 6 - Cover3
CIO Straight Talk - Issue 6 - Cover4
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