CIO Straight Talk - Issue 6 - 31

A 1967 article from Cosmopolitan magazine, "The Computer Girls"

1967 article in Cosmopolitan magazine, encouraged
women to consider careers in a profession with
lucrative salaries and exciting work: "Now have come
the big, dazzling computers - and a whole new kind
of work for women: programming. Telling the miracle
machines what to do and how to do it. Anything from
predicting the weather to sending out billing notices
from the local department store. And if it doesn't sound
like women's work - well, it just is."
By 1985, 37 percent of U.S. computer science college
graduates were women. But in the late 1980s, the
percentage of women in computer science started to go
down even as the share of women in other technical and
professional fields kept rising. In the 1960s and 1970s,
the widespread use of aptitude testing and personality
profiles in hiring practices helped create and reinforce

the stereotype of the computer programmer as young,
male, and antisocial. Early personal computers were
marketed almost exclusively to males, mostly as
gaming machines, reinforcing the idea that IT was only
for boys and creating a "techie culture" from which
women were excluded.
Today, only 17 percent of computer science college
graduates are women. And only 26 percent of US
workers in computing occupations are women, a rate
lower than that of most other science professions.

CIO Straight Talk | 31



Table of Contents for the Digital Edition of CIO Straight Talk - Issue 6

Contents
CIO Straight Talk - Issue 6 - Cover1
CIO Straight Talk - Issue 6 - Contents
CIO Straight Talk - Issue 6 - 3
CIO Straight Talk - Issue 6 - 4
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CIO Straight Talk - Issue 6 - InsertA
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CIO Straight Talk - Issue 6 - InsertB
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CIO Straight Talk - Issue 6 - Cover3
CIO Straight Talk - Issue 6 - Cover4
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