CIO Straight Talk - Issue 2 - 69

There is a growing gap between the technology that business
executives use at home and what they are asked to use in the
office. For instance, senior executives often ask themselves,
why is it easier to get gaming updates than seek accurate and
timely business data on one's mobile? As a matter of fact, this
gap is increasingly becoming unacceptable to many senior
executives.

Consumerization of IT
The expectations of the business from enterprise IT are now driven
by the high performance, easy-to-use, and always-on nature of
mobile technology. Most importantly, these expectations are
voiced not only by senior business executives, but also represent
the customer’s mindset today. This “consumerization of IT” is
driven by four disruptive trends:

A Mobile World
In Numbers

• Ubiquity of devices: There will be over 10 billion mobile devices
working worldwide by 2020, according to Morgan Stanley. (For
more on the proliferation of mobile, see the sidebar “A Mobile
World in Numbers.”)

Percentage of US e-commerce retailers
with a dedicated mobile app

• Shift from B2B to B2C: More and more businesses are using
mobility as a new channel to interact directly with consumers in
addition to business intermediaries.
• New type of customers: Today’s consumers are always-on,
always-connected, with short attention spans, and are heavy users
of social media. Demographic trends are driving the rise of
demanding new segments defined by aging Baby Boomers on the
one hand, and Generation-Y on the other, with both segments
typically consuming through multiple channels.
• Impact of consumer applications in the office: More and more
employees use their personal mobile devices and applications at
work, giving rise to employee self-service replacing traditional IT
and the growing use of productivity-enhancing applications.

The Changing Face of Mobility
The consumerization of IT has not only led to the proliferation of
mobile device usage at work for round-the-clock connectivity, it has
also uncovered its potential as a significant enterprise productivity
enhancement tool.
Leading-edge enterprises are capitalizing on these trends by using
them as opportunities for end-to-end transformation of their
businesses. Successful implementations of mobile strategies are never
point solutions but instead are carefully designed, fully integrated,
back-end to front-end, multiple component solutions, targeted at a set
of business pain points and supporting an overarching set of objectives.
Successful mobile strategies also avoid the traditional device-centric
view of mobility, instead seeing mobility as a driver of business
transformation, delivering a connected customer experience by virtualizing the extra mile (i.e., connecting with end users or customers
anytime, anywhere). Many companies find that the best and fastest
way to achieve this transformation is by working with external partners
that combine mobile technology expertise with business process and
infrastructure management skills.

20

45

Percentage increase in mobile banking
app usage in 2011 over 2010 in US

8,000

Number of mobile apps in 2008

1 million

Number of mobile apps in 2011

400 million

Number of devices connected to the
internet

800 million

The expected number of mobile-only
internet users in 2015

5 billion

Mobile sales on eBay in 2011 in USD
(the 2009 figure was $600mn)
Sources: comScore, eMarketer, Cisco VNI Index, Fortune,
Fast Company, Pew Internet and American Life Project

CIO Straight Talk //

69



CIO Straight Talk - Issue 2

Table of Contents for the Digital Edition of CIO Straight Talk - Issue 2

CIO Straight Talk - Issue 2
Contents
So What Do CIOs Want
Innovation at the Periphery
The CIO as Thought Leader
Career Move: From Managing Technology to Managing Change
Every CIO is in the Information Business
Analytics and Decision Making
Putting IT at the Center of the Customer Experience
Pick n Pay Focuses on Delivering Value to Customers
Bringing "Lean" to IT
Whither the Cloud in a Stormy IT Enviroment?
Management by Driving a Stake in the Ground
From Data Processing to Orchestrating Knowledge
Extreme Collaboration
Enterprise Mobility: Delivering the Connected Customer Experience
CIO Straight Talk - Issue 2 - CIO Straight Talk - Issue 2
CIO Straight Talk - Issue 2 - Cover2
CIO Straight Talk - Issue 2 - 3
CIO Straight Talk - Issue 2 - Contents
CIO Straight Talk - Issue 2 - 5
CIO Straight Talk - Issue 2 - So What Do CIOs Want
CIO Straight Talk - Issue 2 - 7
CIO Straight Talk - Issue 2 - 8
CIO Straight Talk - Issue 2 - 9
CIO Straight Talk - Issue 2 - 10
CIO Straight Talk - Issue 2 - 11
CIO Straight Talk - Issue 2 - 12
CIO Straight Talk - Issue 2 - 13
CIO Straight Talk - Issue 2 - 14
CIO Straight Talk - Issue 2 - 15
CIO Straight Talk - Issue 2 - 16
CIO Straight Talk - Issue 2 - 17
CIO Straight Talk - Issue 2 - Innovation at the Periphery
CIO Straight Talk - Issue 2 - 19
CIO Straight Talk - Issue 2 - 20
CIO Straight Talk - Issue 2 - 21
CIO Straight Talk - Issue 2 - The CIO as Thought Leader
CIO Straight Talk - Issue 2 - 23
CIO Straight Talk - Issue 2 - 24
CIO Straight Talk - Issue 2 - 25
CIO Straight Talk - Issue 2 - Career Move: From Managing Technology to Managing Change
CIO Straight Talk - Issue 2 - 27
CIO Straight Talk - Issue 2 - 28
CIO Straight Talk - Issue 2 - 29
CIO Straight Talk - Issue 2 - Every CIO is in the Information Business
CIO Straight Talk - Issue 2 - 31
CIO Straight Talk - Issue 2 - 32
CIO Straight Talk - Issue 2 - 33
CIO Straight Talk - Issue 2 - Analytics and Decision Making
CIO Straight Talk - Issue 2 - 35
CIO Straight Talk - Issue 2 - 36
CIO Straight Talk - Issue 2 - 37
CIO Straight Talk - Issue 2 - 38
CIO Straight Talk - Issue 2 - 39
CIO Straight Talk - Issue 2 - Putting IT at the Center of the Customer Experience
CIO Straight Talk - Issue 2 - 41
CIO Straight Talk - Issue 2 - 42
CIO Straight Talk - Issue 2 - Pick n Pay Focuses on Delivering Value to Customers
CIO Straight Talk - Issue 2 - 44
CIO Straight Talk - Issue 2 - 45
CIO Straight Talk - Issue 2 - 46
CIO Straight Talk - Issue 2 - Bringing "Lean" to IT
CIO Straight Talk - Issue 2 - 48
CIO Straight Talk - Issue 2 - 49
CIO Straight Talk - Issue 2 - 50
CIO Straight Talk - Issue 2 - Whither the Cloud in a Stormy IT Enviroment?
CIO Straight Talk - Issue 2 - 52
CIO Straight Talk - Issue 2 - 53
CIO Straight Talk - Issue 2 - 54
CIO Straight Talk - Issue 2 - 55
CIO Straight Talk - Issue 2 - Management by Driving a Stake in the Ground
CIO Straight Talk - Issue 2 - 57
CIO Straight Talk - Issue 2 - 58
CIO Straight Talk - Issue 2 - From Data Processing to Orchestrating Knowledge
CIO Straight Talk - Issue 2 - 60
CIO Straight Talk - Issue 2 - 61
CIO Straight Talk - Issue 2 - Extreme Collaboration
CIO Straight Talk - Issue 2 - 63
CIO Straight Talk - Issue 2 - 64
CIO Straight Talk - Issue 2 - 65
CIO Straight Talk - Issue 2 - Enterprise Mobility: Delivering the Connected Customer Experience
CIO Straight Talk - Issue 2 - 67
CIO Straight Talk - Issue 2 - 68
CIO Straight Talk - Issue 2 - 69
CIO Straight Talk - Issue 2 - 70
CIO Straight Talk - Issue 2 - 71
CIO Straight Talk - Issue 2 - 72
CIO Straight Talk - Issue 2 - 73
CIO Straight Talk - Issue 2 - 74
CIO Straight Talk - Issue 2 - Cover3
CIO Straight Talk - Issue 2 - Cover4
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