CIO CIOs WANT? SO WHAT DO Everyone’s always making demands on the CIO. What does the CIO want and need in return? PAGE 8 BIG THINKING Malcolm Gladwell on innovation at the periphery, Nicholas Carr on the future of the cloud, Thomas Davenport and Vivek Ranadivé on analyticsbased decision making. PAGES 20, 36, 53 STRAIGHT TALKING Eye-opening insights from the CIOs of Xerox, Air Canada, Old Mutual and other forward-looking companies. PAGES 24, 42, 58 www.straighttalkonline.com Issue Number 2http://www.straighttalkonline.com