CTO Straight Talk Issue 4 - 29

Smooth
Operator
Advances in artificial
intelligence are making
call center conversations
more human.

These days, the call center is one of the
most important elements of a company's
brand. In fact, it's often the last line of
defense in protecting the brand. Most of the
time that your customers are interacting
with your products, things are working fine.
But if something goes sideways or they have
a question on your product or service, they
end up making that phone call.

Now, when you call in, even if you punch
zero, you may still be talking to a computer.
Voice traffic is leveraging artificial
intelligence and machine learning in a lot
of ways, and now we're using AI not to
automate the call, but to make that call a
better experience for the customer and a
more profitable one for the company.

29



CTO Straight Talk Issue 4

Table of Contents for the Digital Edition of CTO Straight Talk Issue 4

Contents
CTO Straight Talk Issue 4 - Cover1
CTO Straight Talk Issue 4 - Cover2
CTO Straight Talk Issue 4 - 1
CTO Straight Talk Issue 4 - Contents
CTO Straight Talk Issue 4 - 3
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CTO Straight Talk Issue 4 - Cover4
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