CTO Straight Talk Issue 4 - 24

For four days, we imagined what this product
might look and feel like. We were building a
new kind of culture different from any of the
teams we had worked on in the past. The offsites were about more than group bonding,
however. We needed to reset our thinking.
And by heading to remote locations, we
were able to switch off and think about what
features would be most important to enable
virtual collaboration and communication. We
were able to consider new approaches, not
just to what we were building but how we
planned to build it.

EATING OUR OWN
DOG FOOD
Within a month of returning to headquarters,
we had created a working prototype of our
new software. It was a bare-bones tool, but
we committed to using it as our sole teambased productivity app from then on. It was
important that we lived with it day in and day
out, in order to understand what needed to
change and evolve. We experienced the pain

" Resetting our
thinking was critical.
We were able
to consider new
approaches not just
to what we were
building, but how we
planned to build it. "

24



CTO Straight Talk Issue 4

Table of Contents for the Digital Edition of CTO Straight Talk Issue 4

Contents
CTO Straight Talk Issue 4 - Cover1
CTO Straight Talk Issue 4 - Cover2
CTO Straight Talk Issue 4 - 1
CTO Straight Talk Issue 4 - Contents
CTO Straight Talk Issue 4 - 3
CTO Straight Talk Issue 4 - 4
CTO Straight Talk Issue 4 - 5
CTO Straight Talk Issue 4 - 6
CTO Straight Talk Issue 4 - 7
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CTO Straight Talk Issue 4 - Cover4
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