CTO Straight Talk - Issue 2 - 59
performance optimization, and development of
seamless experiences. For example, if a user has a flight
next-gen features. This information helps in building
listed in her Calendar application and a boarding pass
stored in Passbook, a bubble within the new Proactive
Intelligent products are expected to provide the same
simplicity of usage as early-generation functional-only
screen will appear around flight time to provide quick
access to the boarding pass.
products. Intelligent products are expected to simplify
As products become more intelligent they tend to get
the complexity of using the underlying technology in
connected to the ecosystem (Internet of Things), which
the product. They are also expected to be emotionally
mean there is a lot more information to be processed.
connected to users by embedding proactivity and
Machine Learning will slowly become an integral part of
seamless user interfaces. The users do not have to select
high-end intelligent products as they evolve to become
discrete tasks on their own to achieve a certain degree of
"autonomous products." Also, intelligent products
functionality because the products know what is needed,
will leave a digital footprint of users, which can lead to
by studying the user behavior, and are able to perform
privacy concerns that will need to be addressed.
that selection activity themselves.
In a product development scenario, designing new
Products like an intelligent thermostat can control the
product experiences or improving upon existing
operation of an air conditioner to achieve objectives
products can be considered as the core objective
like "Save Energy" or "Optimize Comfort". Increase
of product intelligence. But one of the interesting
of ambient temperature by 2 degrees can introduce a
applications of product intelligence could be monetizing
very slight discomfort to the user while achieving an
the data generated by the smart product.
objective of 10-15% in energy savings. It can also capture
For example, "Babolat Play," is a smart tennis racket that
the difference in temperature, humidity, etc., between
generates data as players use it. Apart from providing
the controlled room and the external environment, in
great insights for Babolat's product managers to improve
order to take appropriate actions to save power.
future products, that data is processed and shared
We are also quickly moving towards an era of hyper-
with the users. The players are able to use the valuable
personalization, in which the need of every individual
information about their strokes to improve their game,
customer will be catered to. We need to tap into the
allowing the company to monetize that information with
intelligence gathered through social media chatter, and
listen to what customers are saying. Every customer is
Product intelligence is an important cog in the wheel
a potential advisor and the product manager will have
of product research and development, as it can define
to keep his/her eyes and ears open for suggestions that
customer demands, shape new product ideas, and
could come from the remotest and most unpredictable
facilitate new product usage. But we must not become so
corners of the world.
enamored with the increasingly analytical, intelligent,
Google, when it came up with its Google Now, went one
autonomous products that we ignore the pitfalls of
step further in conceptualizing Google Cards. Google
leaning towards complexity at the expense of usability.
Now allows me to follow two unrelated subjects I am
Only products which hide the complex analytics and
interested in - sports and technology trends - with a
artificial intelligence behind the features of these
single swipe on my Android Phone, without having to go
products - which provide the garb of simplicity and
to different sites.
intuitive user experience - will be accepted and succeed
Apple with its "Proactive" initiative intends to take
in the market place.
this a notch further and analyze apps usage to provide
CTO Straight Talk | 59
Table of Contents for the Digital Edition of CTO Straight Talk - Issue 2
CTO Straight Talk - Issue 2