CTO Straight Talk - Issue 2 - 4

CTO Straight Talk Team
Editor-in-Chief Paul Hemp
Managing Editor Neha Anand

Product Development
in Real Time

Articles Editor Gil Press
Brand Manager Nishant Balyan

It's a new twist on the Internet of Things.

Contributing Writers Alan Earls, Stephanie Overby,

Today's sensor-embedded, network-connected intelligent objects
are changing our world in numerous ways, from generating an
abundance of customer data to ensuring that your "smart home"
living experience is optimized to your tastes and behaviors.

Beth Schultz

Copy Editor Amy Halliday
Art Director Tanvi Bhatia (ITSA Brand Innovations)
Designer and Concept Shamsul A, Madhav Agrawal,
Harish Kumar Chandani, Natasha Mehra

Editorial Advisory Board Rajat Agarwal, Apurva

But in the latest wrinkle, intelligent objects - intelligent products
- are generating data that is shaping their own future design.
Focus groups are being supplanted by direct user data, in some

Chamaria, Vittal Devarajan, Matt Preschern

cases radically altering the product development process.

Printing Lustra Print Process Pvt. Ltd., New Delhi

In this issue's cover article, "The Changing Face of Product
Intelligence," we learn how Babolat, the French maker of
tennis rackets, has embedded sensors in their products that
constantly gather usage data on such things as swing power,
impact location, and the types and number of strokes. This
information dictates product modifications that will improve the
performance of subsequent versions.

Ajai Kumar, Bharath Krishnaswamy, Harmeet S. Chauhan, Hirren
Turakhia, Hrishikesh Rajan, Jayateerth Hanmantgad, Manas
Ranjan Sahu, Ravi Kumar, Samaresh Swaro, Sathish Kumar M,
Siba Satapathy

Contact Us
For information on reprinting articles and all other
correspondence, please contact:
Paul Hemp
HCL Technologies
PO Box 208
Jamestown, RI

Neha Anand
HCL Technologies
A-9, Sector 3
Noida - 201 301
Uttar Pradesh, India

CTO Straight Talk is a periodical published by HCL Technologies
(HCLT) meant for its existing and prospective Engineering and
R&D Services clients for information purposes. The information
contained in the publication contains general views based on the
experiences of technology practitioners and subject matter experts
within and outside of HCLT, expressed by them in their individual
capacity and in no event shall HCLT (including its affiliates and
group companies) be liable for any claim, damages or any other
liability arising out of or resulting from this publication. You are
advised to seek professional advice before making any decision
that may affect your business.
All contents are copyright © 2015 by HCL Technologies Ltd.
All rights reserved. Excerpts may be reprinted with attribution to
HCL Technologies.

This idea resonated with me as, over the past few months,
we have worked on the development of our new product, the
just-launched Straight Talk website and online portal, www.
straighttalkonline.com. Our goal is to make this the premier
source for experience-based professional insights from C-level
technology executives - but this is only the first version, Straight
Talk Online 1.0. We want to add new and useful types of content.
We want to foster a strong sense of community among users.
But what new types of content? How to foster an engaging
We'll get answers to those questions from usage data generated
by this product's "sensors." For that data to be helpful, users need
to give the product a real workout. So go to the site, engage with
the content, spend time with what's useful and move on from
what isn't. Offer your own professional insights by commenting
on articles, and share your suggestions for improving the site.
Because this is a website and not a tennis racket, the data will
sometimes trigger immediate changes, resulting in a constantly
evolving Straight Talk Online 2.0 that will become a truly
winning website.

http://www.straighttalkonline.com http://www.straighttalkonline.com

Table of Contents for the Digital Edition of CTO Straight Talk - Issue 2


CTO Straight Talk - Issue 2