CTO Straight Talk - Issue 2 - 32

We are now at the point where people throughout the company are calling
and asking for our help in solving problems or searching for ideas.

A Company-Wide
Success Story

With all of our efforts, I now can

and improve quality. Thanks to the

In the early days, the three initial

are happy to work with, the open

invention of a small company in

people on the team spent 100% of

innovation team. When you get a call

our network, for example, we have

their time building the network

from a floor care manager in Brazil

drastically reduced the number of

and getting the word out about

asking if any of the ideas coming in

defective parts resulting from the

Electrolux's strategy of openness.

through the open innovation network

enameling process we use on our

Today, several years in and an

could help him out with an issue,

cooking appliances. The improvement

established network in place, the

you understand that something has

in the enameling process isn't

focus is on expansion beyond the

changed. And that's definitely where

something the consumer can see, of

network's roots in Europe and North

we are now, at the point where people

course, but it's extremely beneficial,

America. The next step is Asia, for

throughout the company are calling

because reducing waste decreases our

obvious reasons given its size and the

and asking for our help in solving

raw materials requirements and our

speed of change on the continent.

problems or searching for ideas.

in products, such as the Herb Garden,
but also in process improvements
that reduce manufacturing costs

confidently say that everybody in
the company is aware of, and most

energy costs.

The Takeaways
* These days, the best product and process innovations can pop up anywhere. Open innovation facilitates the
flow of ideas from external sources into a company for evaluation and development. While widely adopted in
the dot-com industry, open innovation has the potential to succeed in traditional companies.
* Embracing an open innovation model requires a new corporate mind-set, which must be championed at
the highest levels. It also requires a network that goes beyond traditional sources of new ideas, such as
suppliers and universities, to include individuals, startups, small companies, and others.
* Open innovation can result in a torrent of solicited and unsolicited ideas. The trick is to develop a process
for filtering out the few really good ones and feeding them to the company for development.

CTO Straight Talk | 32



Table of Contents for the Digital Edition of CTO Straight Talk - Issue 2

Contents

CTO Straight Talk - Issue 2

http://magazine.straighttalkonline.com/cto/issue2
http://magazine.straighttalkonline.com/cto/issue2
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