CTO Straight Talk - Issue 2 - 32
We are now at the point where people throughout the company are calling
and asking for our help in solving problems or searching for ideas.
With all of our efforts, I now can
and improve quality. Thanks to the
In the early days, the three initial
are happy to work with, the open
invention of a small company in
people on the team spent 100% of
innovation team. When you get a call
our network, for example, we have
their time building the network
from a floor care manager in Brazil
drastically reduced the number of
and getting the word out about
asking if any of the ideas coming in
defective parts resulting from the
Electrolux's strategy of openness.
through the open innovation network
enameling process we use on our
Today, several years in and an
could help him out with an issue,
cooking appliances. The improvement
established network in place, the
you understand that something has
in the enameling process isn't
focus is on expansion beyond the
changed. And that's definitely where
something the consumer can see, of
network's roots in Europe and North
we are now, at the point where people
course, but it's extremely beneficial,
America. The next step is Asia, for
throughout the company are calling
because reducing waste decreases our
obvious reasons given its size and the
and asking for our help in solving
raw materials requirements and our
speed of change on the continent.
problems or searching for ideas.
in products, such as the Herb Garden,
but also in process improvements
that reduce manufacturing costs
confidently say that everybody in
the company is aware of, and most
* These days, the best product and process innovations can pop up anywhere. Open innovation facilitates the
flow of ideas from external sources into a company for evaluation and development. While widely adopted in
the dot-com industry, open innovation has the potential to succeed in traditional companies.
* Embracing an open innovation model requires a new corporate mind-set, which must be championed at
the highest levels. It also requires a network that goes beyond traditional sources of new ideas, such as
suppliers and universities, to include individuals, startups, small companies, and others.
* Open innovation can result in a torrent of solicited and unsolicited ideas. The trick is to develop a process
for filtering out the few really good ones and feeding them to the company for development.
CTO Straight Talk | 32
Table of Contents for the Digital Edition of CTO Straight Talk - Issue 2
CTO Straight Talk - Issue 2