CTO Straight Talk - Issue 2 - 14

with a brand new impact zone. "That was based on
direct feedback from sensors in the racket," says
Zimmermann.
Ultimately, says Wladawsky-Berger, coming up with
new or improved products based on the intelligence
from smart design "is challenging, but it's not particle
physics. Companies will figure out how to do this well."

"It's another stream of
information to help drive our
thinking about new-product
development. Customers may
not feel it in the first release, but
they'll feel it big time throughout
the life of the product."

Rick Freeman, Head, GE
Intelligent Cities

CTO Straight Talk | 14



Table of Contents for the Digital Edition of CTO Straight Talk - Issue 2

Contents

CTO Straight Talk - Issue 2

http://magazine.straighttalkonline.com/cto/issue2
http://magazine.straighttalkonline.com/cto/issue2
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